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Pop star Rita Ora is the co-founder of TYPEBEA

The celebrity-owned brand behind a viral hair growth serum is following up its cult-status product with a new multitasking styling range that promises to make getting ready in the mornings a breeze.

TYPEBEA, co-founded by pop star Rita Ora and Australian beauty entrepreneur Anna Lahey, has unveiled The Simplified Styling Duo – on sale now.

The Ultimate Styling Serum and the Sea Salt Texture Mist are formulated with performance-driven actives to deliver a ‘quick-fix, flawless finish’ that will cut your getting-ready routine down to mere moments.

Daily Mail Australia readers can get an exclusive 20 per cent off TYPEBEA’s hair styling products by using the discount code TYPEBEASTYLING20 via the website*. The discount code automatically applies at checkout when you click here.

The certified ‘Clean at Sephora’ styling products harness the power of plant-based keratin to strengthen strands from within while controlling frizz and protecting against UV and heat damage.

The Ultimate Styling Serum is a hardworking formulation that promises to deliver a 29 per cent reduction in frizz after just one use. 

The fast-absorbing serum adds smoothness and shine, sealing split ends and calming humidity-affected hair.

Priced at $40 for 50ml, the all-in-one product can be applied to wet or dry hair and any hair type.

TYPEBEA has unveiled their new styling range, promising to cut your getting-ready routine down to moments with two multitasking products that de-frizz and protect against damage

TYPEBEA has unveiled their new styling range, promising to cut your getting-ready routine down to moments with two multitasking products that de-frizz and protect against damage 

For heat styling, the concentrated serum is formulated to protect hair from damage up to 230°C and speeds up drying time.

The Sea Salt Texture Mist, $40 for 100ml, also smooths frizz and protects against heat, while also creating tousled texture for an ‘undone’ look.

The hydrating mist spray adds volume to roots and waves to lengths, holding the style without adding stickiness or crunch.

Both products are free from parabens, sulphates, silicones and colour-disrupting ingredients to improve hair health.

The Ultimate Styling Serum from TYPEBEA, $40, harnesses plant-based keratin to create a flawless finish while nourishing the hair from within The Ultimate Styling Serum from TYPEBEA, $40, harnesses plant-based keratin to create a flawless finish while nourishing the hair from within

The Ultimate Styling Serum from TYPEBEA, $40, harnesses plant-based keratin to create a flawless finish while nourishing the hair from within

Singer Rita Ora, the co-founder of TYPEBEA, is used to having her hair professionally coiffed for red carpets and photoshoots, but said the brand’s new styling products give her the confidence to embrace her natural hair on her days off too.

‘On the days I’m not in glam, I don’t want to fuss over my hair,’ she said.

‘I feel my best when I embrace my natural texture and our new styling products allow me to do that while protecting the new growth I’m seeing from my TYPEBEA Growth routine.

‘It’s effortless and perfect for the mornings you don’t have time to spare – but want to have good-hair- day confidence.’

The Sea Salt Texture Mist, $40, creates a tousled wave in seconds, without adding crunch or stickiness The Sea Salt Texture Mist, $40, creates a tousled wave in seconds, without adding crunch or stickiness

The Sea Salt Texture Mist, $40, creates a tousled wave in seconds, without adding crunch or stickiness

Rita Ora shares her new favourite TYPEBEA product - Sea Salt Texture Mist

Rita Ora shares her new favourite TYPEBEA product – Sea Salt Texture Mist

If anyone knows the importance of a multitaking product that delivers speedy results, it’s Ora’s cofounder Anna Lahey. 

In addition to TYPEBEA, Lahey is the founder of ingestible beauty empire Vida Glow, as well as a mother of four.

‘As a mum of four I feel like I’ve run a marathon just to get everyone out the door in the morning,’ she said. 

‘Multi-tasking products are a must, and we’ve been particular about the formulations to ensure they’re doing good for your hair, feel great in your hair and don’t require you to be an expert to create a look you love.’

The new styling range builds on TYPEBEA’s four-step hair growth system, which includes the wildly popular bestseller, the G1 Overnight Peptide Boosting Serum.

The scalp serum, $80 for 100ml, or $20 for the travel-sized mini, has won rave reviews and hundreds of five star ratings since its launch, hailed as a ‘little bottle of magic’ that targets hair loss and thinning.

One thrilled customer commented online: ‘These products do what they say they will. No gimmicks- it’s all true. I’m living proof. 

‘My hair has grown, beautiful new strands have appeared, and overall my hair is thicker and stronger. Absolutely delighted. I’m into my 2nd round of all four products. Customer for life.’

To shop the Simplified Styling Duo, visit TYPEBEA, Sephora or David Jones.

*The discount code TYPEBEASTYLING20 applies to one-time purchases, with a minimum spend of $40. It’s limited to one per customer and can’t be combined with other discounts. The offer ends on March 17.

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Read more at DailyMail.co.uk