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It’s no secret that Trinny London’s BFF range has established itself as a makeup bag ‘must-have’ for women around the world. And now, I’ve seen why first hand.
The celebrity-loved brand, founded by Trinny Woodall, has been shaking up the industry with its sell-out skincare-makeup hybrids, which promise a glowing ‘no-makeup’ look with minimal effort.
The collection, named BFF as its ‘reliable and trustworthy’ like a best friend, consists of four ‘genius’ essentials: SPF 30 Cream, De-Stress, All Day and Eye.
The beauty buys combine the benefits of skincare staples with makeup in convenient, sleekly-packed formulas – think tinted serums and hydrating foundations that help reduce the appearance of fine lines.
When the opportunity arose to try the fan favourite products, it was a no-brainer. I had to see if the BFF line-up really was worth the (seemingly endless) hype.
And boy am I disappointed I didn’t do it sooner. The effects were instant, long-lasting and visible not only to me but colleagues and friends.
The secret? Thoughtfully chosen active ingredients and antioxidants and buildable coverage.

When the opportunity arose to try the fan favourite products, it was a no-brainer. I had to see if the BFF line-up really was worth the (seemingly endless) hype. Left: No makeup/skincare. Right: What Trinny London’s BFFs look like on my skin after 10 hours of wear

The collection, named BFF as its ‘reliable and trustworthy’ like a best friend, consists of four ‘genius’ essentials: the SPF 30 Cream, De-Stress, All Day and Eye
‘When we develop our hybrids, we always start with the active ingredients we feel will most help your skin, and then we add in the pigment for the level of coverage you need,’ Trinny says.
‘Our innovative BFFs are so much more than just makeup – they’re infused with powerful skincare ingredients to make sure your skin not only looks fabulous, but feels fabulous.’
What beauty fans love about the collection is its simplicity – just four products that cover everything.
Perfect for busy women or those who prefer to keep their routine low-maintenance, these versatile items tick all the boxes.
Even Trinny London’s makeup artist Katie Adamson admits there isn’t a day that goes by where she’s not wearing at least two of the range.
‘If I had to pick my favourites, I would opt for a base of BFF SPF 30 Cream followed by BFF Eye and BFF De-Stress for a failsafe glow,’ she said.
‘Magic’ BFF SPF 30 Cream

The iconic BFF SPF 30 Cream ($78) has been described as the ‘ultimate skin perfector’
The iconic BFF SPF 30 Cream ($78) is described as the ‘ultimate skin perfector’ that gives an ‘instant dose of glow’. It was the first product to launch in the BFF line-up.
Offering sheer, barely-there coverage, the wildly popular formula quickly became a staple in makeup bags around the world with one tube selling every 10 seconds.
BFF SPF 30 Cream can be applied as the first step in your makeup routine or worn alone for light coverage.
Available in five shades, the microencapsulated pigments blend seamlessly with your skin tone to help reduce the appearance of redness and create a radiant look.
The luminous formula is packed with skin-boosting ingredients, including porcelain flower, a powerful antioxidant that helps enhance the skin’s glow.
Suitable for all skin types, fans have described the award-winning beauty buy as a ‘magical’ formula for ‘waking up’ tired-looking skin.
And they’re not wrong.

Offering a sheer, barely-there coverage, the wildly popular formula quickly became a staple in makeup bags around the world, with one tube selling every 10 seconds
After applying the cream to my bare face, I could feel my dull, weary complexion revived almost instantly.
The smooth formula evens out my skin beautifully, and the tint is subtle, providing just the right amount of glow to keep my skin radiant for hours.
It’s not hard to see why hundreds of shoppers have shared glowing reviews about the classic lotion, which has received nearly 2,000 five-star ratings, boasting an average score of 4.6 out of 5.
‘This is magic. You watch your skin transform right in front of your eyes. It hydrates and gives your skin such a lovely glow,’ one fan raved.
‘Honestly, it’s a game changer. I’ve never worn less makeup or looked better. My skin is glowing and just looks fantastic,’ another shared.
After the huge success of SPF 30 Cream, which sold out in less than 24 hours on its release, Trinny London added Eye, De-Stress and All Day to her glowing beauty empire.
‘Holy grail’ BFF Eye

The ‘holy grail’ BFF Eye ($55) is a hydrating, non-creasing under-eye concealer that combines the powerful skincare benefits of a traditional serum
The ‘holy grail’ BFF Eye ($55) is a hydrating, non-creasing under-eye concealer that combines the powerful skincare benefits of a traditional serum.
The multi-tasker contains skin-loving ingredients, including a duo peptide complex to firm and tone the delicate under-eye area, hyaluronic acid for hydration, vitamin C to brighten and awaken tired-looking eyes. It’s available in 12 shades.
One of the key features of the product is the cooling Zamac tip, which helps visibly reduce dark circles and puffiness around the eyes.
In a user trial of 201 participants, conducted over 28 days, 92 per cent of women reported that they noticed BFF Eye visibly minimised the appearance of dark circles while 87 per cent claimed they looked instantly more awake.
The versatile serum-concealer has proven to be a crowd favourite after being voted the best eye cream in Allure’s 2021 Best of Beauty – and it’s so popular that a tube sells every 38 seconds.
The tube may be the smallest in the BFF collection, but a little goes a long way. I dabbed the silky formula under my eyes with the cooling Zamac tip and could feel it melt into my skin, leaving a natural, glowing finish.
It definitely makes the area around my eyes look and feel refreshed and does a brilliant job covering dark circles. It’s perfect for hiding those pesky early morning bags.
The multi-tasking serum-concealer has attracted more than 1,500 rave reviews – with an average rating of 4.4 stars out if 5.
‘Best concealer ever! Love this. Makes my eyes look great. I use it without eye cream. I have purchased several tubes and am never without a tube,’ one shared.
‘This product is like a magic potion in a very fabulous silver tube! You can see the immediate effect when you have applied to one eye and compare to the other. Instantly brighter, lighter and smoother. My absolute BFF,’ another revealed.
‘Game changing’ BFF De-Stress


A saviour for weary skin, the BFF De-Stress has been described as a ‘stress ball’ for your face. Pictured left of what my skin looks like seconds after applying BFF De-Stress
A saviour for weary skin with stress-neutralising ingredients and beautifully radiant coverage, the BFF De-Stress ($78) has been described as the ultimate ‘stress ball’ for your face.
The tinted serum is formulated with the brand’s scientifically proven NP-TriOX™ technology that may help to manage the effects of stress on your skin.
It’s available in 12 shades so you can find the colour that best suits your skin tone.
The formula’s hyaluronic acid provides instant hydration, plumping and smoothing the complexion with a buildable, breathable coverage that leaves skin feeling fresher and brighter.
I couldn’t believe how much my face transformed. I went from tired to fresh and energised almost instantly. What I love most about BFF De-Stress is that it provides enough coverage for me to leave the house without feeling self-conscious of blemishes.
It’s a great solution, especially on days I don’t feel like wearing heavy foundation or when I’m in a rush to get out the door.

The formula’s hyaluronic acid provides instant hydration, plumping and smoothing the complexion with a buildable, breathable coverage that leaves skin feeling and looking fresher and brighter
I headed out to do my weekly grocery shop and grab dinner but I didn’t want to walk out with a bare face so I quickly applied the tinted serum.
I was amazed at how creamy and beautiful the consistency was when I applied it with my hands. It matched my skin tone perfectly and gave me a natural-looking coverage – not too light, not too heavy. This is definitely one I’ll be reaching for regularly.
And many of the brand’s fans agree with me.
‘Absolutely love this product; on my eighth tube. It covers enough without being cakey or overdone and gives my skin a lovely glow. I live at high altitude in a very dry environment and BFF De-Stress locks the moisture in my skin all day long,’ one said.
‘Holy grail! This is such a game changer! So super creamy, it’s thick but applies like a serum. It really makes the skin look and feel so amazing! You simply glow,’ another shared.
‘Perfect’ BFF All Day


As the name suggests, BFF All Day foundation really does last all day. After wearing it for 10 hours straight – going from home to work and back again – I was impressed with how the formula remained flawless and glowing on my skin

BFF All Day ($78) is a long-lasting, buildable foundation that provides a coverage without caking, creasing or settling into fine fines, leaving skin smooth for hours
BFF All Day ($78) is a long-lasting, buildable foundation that provides a coverage without caking, creasing or settling into fine fines, leaving skin smooth for hours.
Staying true to the brand’s nourishing and ‘skin-loving’ focus, the formula contains beneficial ingredients, including vitamin B3 to help reduce the appearance of fine lines and pro-ceramide to smooth skin texture.
Available in 18 shades, the foundation is buttery smooth and provides the right amount of coverage and a matte finish without any heaviness. It feels so light on my skin that I truly feel like I’m wearing no makeup.
It’s a beautiful foundation that feels luxurious on your skin. It goes on your face like silk, effortlessly gliding over the dark spots, redness and breakouts.
I usually get dry patches around my skin after removing my foundation, but BFF All Day was the opposite. My skin feels super hydrated even after cleansing, which shows that the beneficial skincare ingredients are working as they should.
One of the biggest struggles I have with foundation is creases in my smile lines but Trinny London’s foundation stayed in place. No creases!
As the name suggests, the foundation really does last all day. After wearing it for 10 hours straight and travelling to and from the office I was impressed with how well it lasted.
Just like the De-Stress, the All Day has easily won a place in my regular routine.

Available in 18 shades, the formula is buttery smooth and provides the right amount of coverage and a matte finish without any heaviness
I’m not the only one who’s loving the foundation.
‘Wow. Perfect match, natural coverage but buildable. Lasted eight hours before I noticed I needed a touch up. Feels like nothing is on my skin,’ a fan said.
‘Just perfect. My first time using this foundation and I love it. I’ve always looked after my skin but as I’m getting older there are of course signs of ageing. This gave me the confidence I was searching for,’ another raved.
BFF All Day (foundation) and BFF De-Stress (tinted serum) are both skincare-makeup hybrids – but ultimately, they shouldn’t be used together.
Essentially, both BFFs shine independently so choose wisely which one suits you on any given day.
Which one you choose simply comes down to what kind of coverage you would like and what skin results you want at the end of it.
If you’re looking for lightweight coverage with a radiant finish, BFF De-Stress may be what you’re looking for. But if you prefer a little more coverage with a natural matte finish, then BFF All Day.
Either way, you won’t be disappointed.
To shop Trinny London’s skincare-makeup hybrids, click here.
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