- Money Saving Expert Martin Lewis updates guide to when stores discount food
- Some stores, such as Tesco and Morrisons, start reducing prices in the morning
- Others only put yellow reduced price stickers on items just before closing time
A supermarket’s reduced aisle can often be a treasure trove where the prices of high-cost items are slashed to just a few pennies.
But finding these prized yellow-sticker items doesn’t have to be just luck, now that a financial expert has revealed the times of day when every UK supermarket reduces its prices.
Money Saving Expert Martin Lewis has updated his guide to when the major stores start dishing out discounts – and in some stores, prices start to be slashed as early as 8am.
Money Saving Expert Martin Lewis has revealed the times that every UK supermarket starts to reduce its prices
Almost every supermarket discounts food – often putting a yellow reduced price sticker on the item – when its display by or best before date is about to expire.
It can be a fantastic way to save money if you’re hunting for groceries to use up in the next couple of days, or if you find items that you can freeze.
Using Martin’s guide to the times that supermarkets start slashing prices from his MoneySavingExpert.com website, you can plan your shopping trips accordingly and make some significant savings on your grocery bill.
Martin warns that his times won’t be a hard-and-fast guide for every supermarket as reduction times can vary by individual stores and are dependent on opening times.
But most supermarkets will begin to discount items mid-morning, with the big price slashes popping up in the evening, just before closing.
Stores can even reduce prices by up to 75 per cent at these times.

Some stores – such as Tesco and Morrisons – start reducing prices in the morning, while others only put yellow reduced price stickers on food just before closing
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