News, Culture & Society

The Trophy Room: Aldi launches pop-up bar in Sydney for $5 a head

Supermarket chain opens a BAR in the city called the ‘Trophy Room’ where entry costs just $4.41 with a cocktail – and an extra glass of wine costs just 83 CENTS – so would YOU have a night out with ALDI?!

  • Aldi is set to launch its first pop-up bar in Sydney for two days only  
  • The new experience called ‘The Trophy Room’ costs just $4.41 per seat
  • It will showcase some of Aldi’s wines, gin and cheeses 
  • A glass of wine is no more than $2.49, and cheese costs up to 90c per serve 

Aldi Australia has announced it will be opening its first pop-up bar in the heart of the Sydney CBD – but only for two days.

On July 15 and 16, the new experience called ‘The Trophy Room’ will showcase some of the award-winning wines sold at by the supermarket giant along with cheeses to pair.

A night out at the bar will cost just $4.41 and includes a gin cocktail, but you can also order a ‘tasting experience’ where Aldi wines are paired with the supermarket’s cheeses.

On July 15 and 16, the new experience called ‘The Trophy Room’ will showcase some of the most popular wines sold at by the supermarket giant along with cheeses to pair

Those interested in attending will need to act quickly and purchase tickets online

Those interested in attending will need to act quickly and purchase tickets online 

While the tasting experience itself is complimentary, guests will need to pay extra for glasses of wine and cheese.  

A glass of Pinot Grigio will cost just 83 cents, with the most expensive glass on the menu, a Pinot Noir from Otago in New Zealand, just $2.49 a glass.

Aldi is pairing the wines with some of its popular cheeses, including a triple cream brie for 56 cents a serve, and a smooth blue cheese for 62 cents.

The stylish bar launches at a time when Australians are struggling with soaring cost of living.  

The boujee but affordable bar launches at a time when Australians are most concerned with the rising cost of living

The boujee but affordable bar launches at a time when Australians are most concerned with the rising cost of living

A glass of wine is no more than $2.49, and cheese costs up to 90c per serve

A glass of wine is no more than $2.49, and cheese costs up to 90c per serve

Jason Bowyer, ALDI Wine Expert and Buying Director said: ‘The Trophy Room is a first for Aldi Australia, demonstrating that a fine wine and dining experience doesn’t have to dent your wallet. And what’s even better, you can replicate the exact experience at home. 

‘The reality is everyone can have a wine rack and cheese draw worthy of the title the “Trophy Room” if they shop the products on offer at Aldi.’

He went on to describe the value of the range as ‘undisputable’ and is excited to offer customers the unique experience.

Aussies who fancy a seat at the bar will have to be quick as The Trophy Room is open for only two nights.  

To select a sitting and purchase tickets click here. 

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Read more at DailyMail.co.uk