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The undercover beauty brands that are some of Australia’s best kept secrets

There’s nothing quite like the satisfaction of landing on a beauty product that no one else knows about, but that works wonders for you.

And right now, there are hundreds of under-the-radar Australian beauty brands that are complete complexion and hair game changers.

From a cult skin purifying ‘miracle’ mask beloved by Instagram personalities to a chemically-formulated skincare label devised by two doctor parents, here FEMAIL takes a look a the undercover beauty brands that are some of Australia’s best kept secrets.

FEMAIL takes a look a the undercover beauty brands that are some of Australia’s best kept secrets (pictured: Dr Roebucks Eye Cream treatment)

As the brainchild of the parents of two Australian sisters who suffered from eczema and dry, sensitive skin as kids, the Dr Roebucks line is chemically formulated, but gentle and effective

As the brainchild of the parents of two Australian sisters who suffered from eczema and dry, sensitive skin as kids, the Dr Roebucks line is chemically formulated, but gentle and effective

DR ROEBUCKS 

As the brainchild of the parents of two Australian sisters who suffered from eczema and dry, sensitive skin as kids, the Dr Roebucks line is chemically formulated, but gentle and effective.

After learning, perfecting and testing their parents’ process, the sisters Kim and Zoe created their own range of clean skin care products to share with the world.

Highlights in the brand include the Perky Collagen Boosting Serum, $75, and their Down Under Collagen Boosting Eye Treatment, $50.

Ingredients like niaciniamide, hyarulonic acid and retinol are all known for their skin-perfecting properties, and the range is stocked in Sephora. 

Not so much an under-the-radar label as a beauty brand that is coming of age, Sand & Sky's pink clay mask quickly racked up a 60,000-strong waiting list when it launched last year

Not so much an under-the-radar label as a beauty brand that is coming of age, Sand & Sky’s pink clay mask quickly racked up a 60,000-strong waiting list when it launched last year

SAND & SKY

Their newly-launched Flash Perfecting Exfoliating treatment (pictured) is also a hit

Their newly-launched Flash Perfecting Exfoliating treatment (pictured) is also a hit

Not so much an under-the-radar label as a beauty brand that is coming of age, Sand & Sky’s ‘miracle’ pink clay mask quickly racked up a 60,000-strong waiting list when it launched last year.

But there’s plenty more to the brand than the purifying mask.

Their newly-launched Flash Perfecting Exfoliating treatment, for $59.99, is enriched with ‘macadamia and Bamboo to gently remove dead skin cells from the surface’.

‘Fruit acids will clear oily debris from deep in your pores. Your skin should feel smooth, clean and mattified,’ the website reads. 

Organic skincare and 'green beauty' is all the rage right now, and Mukti Organics is at the forefront of this (pictured)

Their products are filled with native Australian extracts and they are vegan

Organic skincare and ‘green beauty’ is all the rage right now, and Mukti Organics is at the forefront of this (pictured) – their products are filled with native Australian extracts and they are vegan

MUKTI ORGANICS

Organic skincare and ‘green beauty’ is all the rage right now, and Mukti Organics is at the forefront of this.

Boasting products filled with only native Australian extracts and indigenous plants, all of their products are cruelty-free and vegan, to cater for the country’s burgeoning vegan market.

Each product comes in stylish packaging, and favourites in the range include eye and night serums, and the Vitamin C elixir.

Melbourne-based founder, Mukti, has also recently released a book, Truth In Beauty, aimed at decoding the ingredients in some of your favourite beauty products.

ALPHA H

Alpha H is the product so good it's been described as 'bottled brilliance' and has won countless awards

Alpha H is the product so good it’s been described as ‘bottled brilliance’ and has won countless awards

It’s the product so good it’s been described as ‘bottled brilliance’ and has won countless awards.

But Alpha H is still not widely known.

Their ‘Liquid Gold’ is one of the best chemical exfoliants on the market, but the brand also have many other impressive products.

Founder Michelle Doherty came up with the range, after having suffered with chronic cystic acne in her teenage years and throughout her twenties.

She began a quest to find a product range that would address not just the imbalances of the skin on a daily basis, but one which would help prevent those problems from reoccurring.

Lux Aestiva was designed by a husband and wife duo from Queensland, with the aim of changing how you think about beauty - it's made with pure and natural ingredients

Lux Aestiva was designed by a husband and wife duo from Queensland, with the aim of changing how you think about beauty – it’s made with pure and natural ingredients

LUX AESTIVA

Lux Aestiva was designed by a husband and wife duo from Queensland, with the aim of changing how you think about beauty.

The pair create artisan hair and skincare products for people who choose to use only pure and natural ingredients on their hair and skin.

Highlights in their range include the Prickly Pear Oil, for $46, which will brighten dull skin, as well as the Aphrodite Hair Oil, $36, which claims to ‘repair and strengthen hair’.  

Alya Skin made headlines earlier in the year when its 22-year-old male co-founders made $1 million in just four months from their product

Alya Skin made headlines earlier in the year when its 22-year-old male co-founders made $1 million in just four months from their product

ALYA SKIN

Alya Skin made headlines earlier in the year when its 22-year-old male co-founders made $1 million in just four months from their product.

‘We were blown away by the growth in sales when we launched. After our first two weeks we had completely sold out of stock,’ co-founder Manny Barbas told FEMAIL. 

‘In our third week we were already over the $50,000 revenue mark per week. This number has grown steadily since launch, and we expect revenue to rise by 300 per cent next year with the launch of new products.’

Their Kaolin clay mask ‘helps to remove pigmentation clusters from your skin’s surface, as well as stimulate regeneration of skin cells,’ according to the website.

Meanwhile, online testimonials show people before and after using the product. 

Vegan brand, Maaemo, has been making waves in the skincare industry, thanks to its delicate nature and natural ingredients

Vegan brand, Maaemo, has been making waves in the skincare industry, thanks to its delicate nature and natural ingredients

MAAEMO

Lastly, vegan brand, Maaemo, has been making waves in the skincare industry, thanks to its delicate nature and natural ingredients.

Founded by 23-year-old student and naturopath, Hillary, the range has ‘been effectively formulated to create a harmonious balance of ingredients that have the power to purify, protect and nourish the skin’.

The vegan cleanser has been praised online, because it turns from a gel to a foam.

With a five star rating, some have written comments including: ‘Smells amazing & leaves my skin feeling super soft and clean’.

Another posted: ‘Everything about this cleanser is perfect. It removes my make up well, even mascara’. 

Read more at DailyMail.co.uk


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