A pair of simple work pants has caused quite the stir among style lovers after selling out within hours of launching – having amassed an impressive 12,000-person wait list ahead of their release.
The $50 trousers, released by New York-based brand Everlane – a favorite of stars like Angelina Jolie, Jennifer Lawrence, and soon-to-be royal Meghan Markle – on January 25, come in five different colors – navy, ochre, black, gray, and green – and in two different silhouettes – ankle and regular lengths.
Designed to be flattering for women of all shapes and sizes, the pants have a high-waisted silhouette, and are made out of a stretchy cotton fabric that claims to flatter every curve, rather than cling to them in an awkward fashion.
Perfect: People are obsessed with Everlane’s new $50 Work Pant and there is a 12,000 person waiting list
Hues: Everlane released the pants on January 25 in five different colors – navy, ochre, black, gray, and green
They also have a discreet side zipper rather than a front fly like you would find on a more casual pair of jeans.
All of this, combined with the promise of a flattering and comfortable fit, helped the pants to literally fly off shelves, sparking an online fashion frenzy as customers desperately sought to get their hands on a pair.
Describing the trousers on its website, Everlane said of the design: ‘The pant that does the work for you. Made of sleek, comfortable two-way stretch cotton, these have a flattering high-waist and skinny cut.
‘A side zipper and leg-lengthening back seam detail add the perfect amount of polish. Getting ready for work just got easier.’
The brand also prides itself on having Radical Transparency, revealing the exact cost of every item of clothing, along with the amount that each design would normally cost if sold through another retailer with traditional mark-up prices.
In the case of the brand’s Work Pant, the cost to make them is $21 – meaning the $50 price tag gives each pair a $29 mark-up.
However, according to Everlane, any other brand would price the pants at more than double the brand’s cost – with the RRP coming in at $105.
Radical Transparency, is described on the brand’s site as, ‘We believe our customers have a right to know how much their clothes cost to make.
Styles: The affordable pants are flattering for all body types as they’re high-waisted and have two different silhouettes – ankle and regular lengths
Sold: For those who were unable to purchase the pants, people will have to wait even longer as they will not be restocked until June 10, 2018
‘We reveal the true costs behind all of our products – from materials to labor to transportation – then offer them to you, minus the traditional retail markup.’
So, it is no wonder why people are going gaga over these well-made pants – they come out to a seriously great deal and the brand’s aim is to have people wear its clothes for years.
Everyone is obsessing over the pants, and the brand knows it, as it even hilariously tweeted under the hashtag, Make A Day Better In Five Words, saying, ‘We launched a Work Pant.’
For those who were not on the 12,000 person wait list and were unable to purchase the pants, which are mostly sold out now, will have to wait until the new restock on June 10, 2018.
This isn’t the first time people have waited on a thousand person wait list to get their hands on an Everlane product.
There was that time years ago back in 2013, when 7,500 waited to purchase the Petra bag or most recently, when over 15,000 stood their ground in order to get the $150 Day Heel.
And in recent months, the brand has seen a huge surge in popularity around the world, thanks in large part to Meghan Markle; Prince Harry’s fiancee is a dedicated fan of the brand, and has frequently worn its pieces on public outings.