These are the top 10 fastest growing Aussie destinations travellers will flock to next year

The top 10 fastest growing Aussie destinations travellers will flock to next year – so how many have you heard of?

  • Expedia, Wotif and Stayz have released a new report on travel trends for 2023
  • Chief among the results were a list of obscure destinations across Australia
  • Yeppoon, Tamworth and Bright were all towns included on the top 10 list
  • Travellers are looking for cultural capital escapes as well as farmyard resorts 

Australians are choosing more diverse travel destinations than ever before with a new report revealing the top 10 places we’ll be booking domestically in the new year.

Expedia, Wotif and Stayz delved into a vast bank of traveller data and surveyed thousands of people to discover some of the most unexpected travel trends of 2023.

‘When we look at Expedia, Wotif, and Stayz data together, we see a detailed and robust picture of travel into 2023,’ said President of Expedia Brands Jon Gieselman.

‘We’re seeing a surge in trips to culture capitals, streaming services inspiring travel, and a spike in demand for outdoor destinations beyond just beaches – not a new normal, but people branching out to unexpected trends in what we’re calling the “no-normal.”‘

Yeppoon in Queensland made the list of 10 emerging destinations in Australia for 2023

Some travellers are ready to enjoy the hustle and bustle of cities and experience urban vibes. 

Crowded pubs, open-air markets, and dazzling lights await holiday makers ready to be at the heart of culture and action. 

Among the world’s cultural capitals are cities rich with unforgettable experiences and celebrations. Visit Edinburgh to enjoy the world’s largest arts and media festival or Tokyo to discover some of the best food in the world. 


1. Edinburgh, Scotland 

2. Lisbon, Portugal 

3. Tokyo, Japan 

4. Dublin, Ireland 

5. New York, USA

6. Sydney, Australia 

7. Dubai, UAE 

8. Montreal, Canada 

9. Munich, Germany 

10. Bangkok, Thailand

Adventure-seekers are turning to captivating TV locales for their next-big-trip inspiration. Get ready for the Set-Effect. 

Sixty-nine per cent of Australians have considered and 29 per cent have booked trips to destinations after seeing them on streamed shows or movies. 

Over a quarter (26 per cent) of Australians say the influence of streaming services on their travel plans has increased in the last 12 months.


1. Sweeping landscapes from famous fantasy thrillers are inspiring New Zealand adventures, though hobbit and elf sightings are unlikely. 

2. Travellers are ready to make their own formal entrances into British society as historical TV dramas increase interest in Great Britain and its host of stately homes. 

3. Stunning resort sets, minus questionable hotel managers, have people eager to see Hawaii. 

4. Lively cosmopolitan scenes are inspiring trips to Paris and New York. Budding romances with beautiful locals are optional.

Rustic cottages and farmhouses characterised by their regional farm life charm are quickly joining the ranks of beach destinations as Stayz’s top epic holiday home destinations in Australia. 

The Victorian Grampians readily come to mind, while travellers are also booking converted barns and farmhouses in the lush countryside of the Barossa and Yarra Valley regions. 

Demand for Stayz holiday homes in some of Australia’s top rural locations is up by more than 90 per cent. 

Goulburn (pictured) is also an Australian destination trending for 2023

Goulburn (pictured) is also an Australian destination trending for 2023

Aussie travellers are drawn to mountainside destinations with breathtaking views of lakes and rivers with searches up by 50 per cent.

Travellers are exploring charming locations from high alpine places to farm style escapes. 

These regional spots are the go-to getaways for groups who want to enjoy their time soaking up new destinations with loved ones. 

Demand for the following destinations has increased by 55 per cent or more. 


1. Bright, High Country, VIC 

2. Marysville, Yarra Valley, VIC 

3. Crackenback, Snowy Mountains, NSW 

4. Goulburn, Capital Country, NSW 

5. Wodonga, Murray East, VIC

6. Halls Gap, Western Grampians, VIC

7. Tamworth, New England, NSW 

8. Echuca, Central Murray, VIC 

9. Yeppoon, Capricorn Coast, QLD 

10. Nietta, North West, TAS