Eager shoppers rushed to Mothercare to get their hands their favourite items at bargain prices as the store announced it was going into administration.
Customers flocked to Mothercare stores in Cardiff and Swansea on Friday after a nationwide closing down sale was announced.
It comes as rival childcare store Mamas & Papas collapsed into administration today with six store closures and up to 125 jobs axed.
At the Culverhouse Cross Mothercare store in Cardiff, queues snaked from the tills through to the back of the store. While at the Parc Tawe Retail Park store in Swansea some shoppers said they queued for nearly an hour just to get inside the shop.
But some customers admitted feeling let down that discounts were not for larger amounts.
A large queue of eager shoppers at a Mothercare store in Swansea on Friday. Many rushed to Mothercare to get their hands their favourite items at bargain prices as the store announced it was going into administration
At the Culverhouse Cross Mothercare store in Cardiff, queues snaked from the tills through to the back of the store. While at the Parc Tawe Retail Park store in Swansea some shoppers said they queued for nearly an hour just to get inside the shop
The sale was announced following news the baby and maternity retailer is preparing to close all of its 79 stores after administrators were appointed earlier this week.
Mothercare announced on Friday morning that a ‘massive closing down sale’ would start with items ‘dramatically reduced’ but with some exceptions. It said customers could ‘expect to find a huge range of discounts and bargains as all stock must go’.
But some customers were disappointed to find that some items were only reduced by up to 20%.
Julie Evans, from Swansea, bought a discounted travel cot.
‘It wasn’t worth coming down to be honest,’ Julie said.
‘I got 10% off but their mark up is bigger anyway so I don’t think I saved much in the end.
‘I got here about 45 minutes ago and there aren’t many people in the store now, just a bit of a queue at the tills so I don’t know why they’re making people queue out here for so long.’
One shopper, who did not want to be named, said: ‘Lots of disappointed and angry people in Mothercare in Swansea as they’ve queued for ages at the till only to find items not on sale or a measly 10% off.’
Another shopper at the Swansea store said: ‘There’s nothing in the store suggesting there is a sale. You just take your items to the till and they apply a discount there.’
Mothercare announced on Friday morning that a ‘massive closing down sale’ would start with items ‘dramatically reduced’ but with some exceptions. It said customers could ‘expect to find a huge range of discounts and bargains as all stock must go’
One shopper, who did not want to be named, said: ‘Lots of disappointed and angry people in Mothercare in Swansea as they’ve queued for ages at the till only to find items not on sale or a measly 10% off’
Debbie Lewis, 54, went to Mothercare at Valegate Retail Park in Culverhouse Cross on Friday to start her Christmas shopping.
‘I got some good stuff,’ she said. ‘Mainly Peppa Pig things for my granddaughter.
‘It should have come to seventy-odd pounds but I paid about £40 so it was a good deal.
‘I would have got them anyway but when I heard they were closing I had to rush down.’
Debbie said Mothercare had been a ‘lifesaver’ when her grandson was younger.
The grandmother-of-two said although the queue was long it only took her about 20 minutes to be served at the till.
‘It’s sad to see this close because it’s the only real baby shop we have here,’ she said. ‘It’s a sad day for everybody I think.’
Stan Davies, 85, also visited the Culverhouse Cross store to buy items for his grandson.
‘I just came to buy clothes in general for my grandson,’ Stan said. ‘He’s three going on four.
‘We used to come here quite often. It’s rather sad to see the demise of it actually.
‘The price is the right level and quality is quite good.’
Eager shoppers form a queue outside a Mothercare store in Wales after a nationwide closing down sale was announced
He added: ‘It was 10% off some items and 20% off others. I must have saved quite a bit.
‘If it was an average of 15% off – I spent about £100 so you can work it out from there.’
A spokesman for Mothercare Cardiff said: ‘This is a great opportunity for customers to pick up some amazing deals as everything is reduced.’
Baby shop Mamas & Papas collapsed into administration today with six store closures and up to 125 jobs axed – just three days after rival Mothercare went bust putting 2,500 people out of work.
The retailer has made 73 staff redundant with immediate effect and has put 54 further jobs at risk within its head office as another of Britain’s high street chains crumbled.
Mamas & Papas said its unprofitable stores in Aberdeen, Preston, Milton Keynes, Lincoln, Leamington and Fareham closed today as a result.
The company, which had 27 stores and three concessions, said its remaining stores will continue to trade as normal, as well as online.
The Mamas & Papas store in Fareham (pictured) shut immediately today – one of six to shut as the chain collapsed
Bluegem Capital, which has owned the business since 2014, has bought the company assets through a pre-pack administration which will cut some of its financial liabilities.
The administration came after it was put under pressure as its shoppers moved online and high street footfall continued to decline.
However, it has announced plans to ‘simplify’ operations at its head office in Huddersfield, which could lead to further job losses.
It was founded in 1981 in Huddersfield by David and Luisa Scacchetti and rapidly grew but was bought by Bluegem after a restructuring process five years ago.
Riccardo Cincotta, executive chairman of Mamas & Papas, said: ‘These actions are always difficult but they are also necessary in a challenging market to ensure Mamas & Papas achieves its considerable future potential.
‘We remain fully focused on maintaining our position as the UK’s most popular nursery brand’.
Marco Capello, managing partner at Bluegem Capital, said: ‘As long-term owners of the business, we remain fully committed to supporting Mamas & Papas on its growth journey.
‘The business now has a solid platform from which to achieve this ambition, so we can look forward to the future with confidence.’
A worker at a branch of childcare store Mamas & Papas said staff were in tears today after it collapsed into administration and they heard they were losing their jobs.
The store at Whiteley Shopping Centre, near Fareham, Hants, was one of six to shut with immediate effect as 75 staff lost their jobs.
The Mamas & Papas website does not mention the crisis with the majority of its stores and its digital sales continuing
Speaking outside the closed chain, a 17 year old student called Jack, from Whiteley, who works there at weekends, said: ‘I received a call at about 2pm this afternoon and was informed I was being made redundant.
‘It’s upsetting. It puts you in a state of shock, especially for some of the long serving staff – one lady has been there for nearly five years.
‘It’s a terrible time for it to happen, just before Christmas. A group of us came down when we were told the news and we went into the cafe across the road.
‘People were in tears, a lot of us were really upset. It’s been a huge shock to the system for everyone. For staff it’s hard, I’m not sure what I’m going to do now.
‘We have been given some sort of indication as to the other stores that might stay open, but there’s nothing for us, we aren’t being moved to another store.
‘About 10 to 15 people work here, people of all ages, from people like me to people in their 50s. It’s rubbish for everyone.’
Toni Clothier, 32, a bank worker, turned up at the store with her baby daughter only to find it closed.
She said: ‘I was just looking for clothes for my little girl, a breast pump and and a cover for the pram.
‘My daughter is four weeks old today and I guess if Mothercare is closing as well we might have to do all our shopping online.
‘I think it’s better to mix a bit of online with looking around in an actual store though.
‘My daughter is really small so we sometimes need to come into the shop to find stuff that fits her properly and talk to the staff.’
Disappointed customer Gary Ford, 33 a landscaper from Whiteley, arrived at the closed store to pick up a new pram he had ordered.
He said: ‘I ordered a new pram on Monday and got a text this morning to come and pick it up from the store. They didn’t warn me anything was wrong and now I’ve turned up and don’t know what to do.
‘It’s not great, especially with Mothercare closing as well. Soon there won’t be any shops left where you can actually buy your stuff.
‘It’s the internet isn’t it – it’s killed the high street.’
Administrative staff from Deloittes were this afternoon at the store closing it down and said all the Mamas and Papas staff there had ‘been made redundant’, and they had been drafted in to manage the closure.
Mamas & Papas and Mothercare are the most recent casualties of the downturn on UK high streets which has seen a raft administrations in 2019.
The administration is the second retail failure for Bluegem, which was the previous owner of Jack Wills before it collapsed into administration and was bought by Mike Ashley’s Sports Direct in August.
‘All stock must go!’ Mothercare kicks off huge closing-down sale in all 79 of its remaining UK stores and online
Mothercare has launched a closing down sale with all items reduced from today after going into administration.
The chain is closing all its 79 retail stores in the UK and is reducing all items apart from concessions, milk, food and medicines and third party gift cards, its website states.
Stock levels are said to remain high while warehouses are cleared out, meaning customers are offered plenty of choice – but the more popular ranges could sell out fast so potential buyers are advised to act quickly.
The website will stay live with discounts available until further notice.
Customers are advised to spend gift cards as soon as possible.
The chain is closing all its 79 retail stores in the UK and has reduced all items apart from concessions, milk, food and medicines and third party gift cards
Mothercare operates in 1,010 overseas franchise stores, which PWC say remain profitable while ‘the UK segment has been loss making for a number of years’
Mothercare in Taff Street, Pontypridd, in December 1968. The retailer was founded by Selim Zilkha and Sir James Goldsmith in 1961
Product warranties and guaranties will stay valid.
A spokesperson for Mothercare said: ‘This is a great opportunity for customers to pick up some amazing deals as everything is reduced.
‘Demand will be high so don’t wait to grab a fantastic deal, especially if you’re Christmas shopping.
‘We’d also like to thank our customers for their historic support of the brand.’
PricewaterhouseCoopers (PWC) were appointed as administrators of Mothercare’s British branch on November 5.
Mothercare operates in 1,010 overseas franchise stores, which PWC say remain profitable while ‘the UK segment has been loss making for a number of years’.
Earlier this week the new administrators the troubled retailer said it would close all its 79 shops in the UK, putting 2,500 jobs at risk.
Zelf Hussain at administrator PricewaterhouseCoopers said: ‘It’s with real regret that we have to implement a phased closure of all UK stores. Our focus will be to help employees and keep the stores trading for as long as possible.
‘This is a sad moment for a well-known high street name.’
On Monday, Mothercare said it has undertaken a review of the UK business and found that it is ‘not capable of returning to a level of structural profitability’.
It said the business is therefore unable to satisfy the cash needs of the UK arm and is therefore filing the notice as part of the restructuring and refinancing process.
In the UK, Mothercare had already closed 55 stores over the past year in a desperate bid to keep the business afloat.