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Tim Tam launches new ‘next level’ indulgent chocolate deluxe range

Proof you really ARE a Tim Tam addict: Arnott’s launches ‘next level’ range – and a scientist shows the ‘arousing’ impact each one has on the brain

  • Arnott’s is releasing four new flavours in the Tim Tam Deluxe range Down Under 
  • Decadent Triple Choc, Salted Caramel Brownie and Dark Choc Raspberry Tart
  • There is also a delectable Dark Choc Mint flavour that will launch this week
  • The Sydney Neurofeedback Centre has deciphered what happens to the brain
  • When eating a Tim Tam the brain quite literally ‘lights up’ with high beta waves 


Tim Tam has proven once and for all how addictive its chocolate treats are in a new study of the human brain, just in time for the company to release four new ‘deluxe’ flavours.

This week the biscuit aisles will be treated to four indulgent flavours in Decadent Triple Choc, Salted Caramel Brownie, Dark Choc Raspberry Tart and Dark Choc Mint.

To prove they’re as delicious as they sound the team at Arnott’s worked with Australia’s best QEEG and Brain Mapping experts to measure the brainwave activity before and after Aussies bite into a Tim Tam Deluxe.   

‘When the brain is aroused and actively engaged in mental activities it generates beta waves,’ Neurologist at the Neurofeedback Centre Tim Lucas said.

Salted Caramel Brownie

This week the biscuit aisles will be treated to four indulgent flavours in Decadent Triple Choc, Salted Caramel Brownie, Dark Choc Raspberry Tart and Dark Choc Mint

Almost half of the Australian population (47%) said they'd choose to devour a pack of Tim Tam biscuits over a glass of wine at the end of the day

Almost half of the Australian population (47%) said they’d choose to devour a pack of Tim Tam biscuits over a glass of wine at the end of the day

‘These waves tend to sit on a relatively low amplitude but move the fastest and at a higher frequency. So, when our minds are vastly engaged or highly aroused, a spike in beta waves will be a sign of that.

‘When Arnott’s told us about their yet-to-be-launched and most indulgent Tim Tam range ever, we were curious to understand what indulging in one might do to Aussie brains. 

‘We entered the experiment quite doubtful we’d see drastic results that might indicate pleasure. So, we were pleasantly surprised to learn that smelling a Tim Tam Deluxe – let alone biting into one – quite literally lit up the brains and activated the high beta waves in ways we’d never seen before, in every one of the clients we tested.’ 

Almost half of the Australian population (47%) said they’d choose to devour a pack of Tim Tam biscuits over a glass of wine at the end of the day.

Decadent Triple Choc

Dark Choc Mint

To prove they’re as delicious as they sound the team at Arnott’s worked with Australia’s best QEEG and Brain Mapping experts to measure the brainwave activity before and after Aussies bite into a Tim Tam Deluxe

Interestingly Gen Z and Millennials are up to 114 per cent and 93 per cent respectively more likely to opt for the chocolate bickies and turn away an alcoholic beverage, compared to older generations.

It was also found that more than a third (37%) of Aussies would opt for a Tim Tam pack over cuddling their pet. 

And perhaps even more astoundingly over a quarter (30%) would rather slam a Tim Tam than cuddle their child or loved ones. 

The new Decadent Triple Choc comes with the traditional milk chocolate coating, with extra chocolate covering two crunchy biscuits. 

Sandwiched between is a luscious, velvety choc cream and an extra gooey choc centre.

Interestingly Gen Z and Millennials are up to 114 per cent and 93 per cent respectively more likely to opt for the chocolate bickies and turn away an alcoholic beverage, compared to older generations

Interestingly Gen Z and Millennials are up to 114 per cent and 93 per cent respectively more likely to opt for the chocolate bickies and turn away an alcoholic beverage, compared to older generations

Salted Caramel Brownie has a milk chocolate coating with extra choc covering two crunchy biscuits. Sandwiched between is a luscious, velvety chocolate brownie flavoured cream and an extra gooey salted caramel centre.

Dark Choc Raspberry Tart has a decadent dark chocolate coating, with extra chocolate covering two crunchy biscuits. 

Sandwiched between is a chocolate raspberry flavoured cream and an extra gooey raspberry centre.

Finally, Dark Chocolate Mint has a tempting dark chocolate coating with extra chocolate covering two crunchy biscuits. 

Sandwiched between is mint cream and an extra gooey chocolate centre.

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Read more at DailyMail.co.uk