A pint-sized sister act are preparing to become Australia’s youngest CEOs with the launch of their first clothing collection.
Mia, five, and Tatiana Escalante, four, have a whopping 700,000 fans on Instagram after they were spotted strutting their adorable coordinating outfits around Australian Fashion Week in June.
The pair, who are based in Sydney, are using their ample success to bring the Mia x Tati Store to market, a collection of gender neutral, comfort-first clothes for fashion forward kids.
‘At a young age the girls were very close and always enjoyed wearing similar outfits,’ this mother Nga, who only started their Instagram account two years ago, told Daily Mail Australia.
The pair, who are based in Sydney, are using their ample success to bring the Mia x Tati Store to market, a collection of gender neutral, comfort-first clothes for fashion forward kids
Mia, five, and Tatiana Escalante, four, have a whopping 700,000 fans on Instagram after they were spotted strutting their adorable coordinating outfits around Australian Fashion Week in June
‘I would dress them in items that were a bit more oversized paired with sneakers rather than the usual “pink” outfits. As we often get complimented, I started to share some photos on Instagram for fun.
‘Brands started to notice the girls and would send us outfits to style. As they both grew, they developed an iconic look which has inspired other parents to dress their kids the same way.
‘It just made sense for the girls to start their own fashion brand that really represents their style and show how simple it is to create trendy looks with everyday essentials.’
While Mia and Tatiana are still too young to understand their ‘fame’ they often get recognised in the street while wearing Gucci sneakers, Burberry T-shirts and Culture Kings tracksuits.
While Mia and Tatiana are still too young to understand their ‘fame’ they often get recognised in the street while wearing Gucci sneakers, Burberry T-shirts and Culture Kings tracksuits
Nga said she started posting more regular photos of her girls in July 2020, focusing on ‘matching sister outfits’, which instantly attracted a wider audience
Nga said she started posting more regular photos of her girls in July 2020, focusing on ‘matching sister outfits’, which instantly attracted a wider audience.
‘At that time we had around 7,000 followers, then a few of our photos and Reels went viral and that increased,’ she said.
One of their Reels, which shows the girls with a Pixar filter over their face, has become the world’s most popular Reel of all with 277million views.
One of their Reels, which shows the girls with a Pixar filter over their face, has become the world’s most popular Reel of all with 277million views
She said coordinating tracksuits have quickly become Mia and Tati’s signature look, while sleek ponytails, top knots or pigtails with hats are their trademark hairstyles
She said coordinating tracksuits have quickly become Mia and Tati’s signature look, while sleek ponytails, top knots or pigtails with hats are their trademark hairstyles.
‘They love wearing anything that’s comfortable where they can run and play around in,’ she added.
Their parents said they are not under pressure to continue modelling or working in the public sphere when they are older.
‘It really comes down to what they want to do when they grow up,’ Nga said.
Nga said shooting in front of the camera has ‘certainly helped’ to build their confidence
Their mother avoids posting personal photos online to protect her girls and ensure their feed remains a positive space
‘We are not pressuring them into anything.’
Nga said shooting in front of the camera has ‘certainly helped’ to build their confidence.
She avoids posting personal photos online to protect her girls and ensure their feed remains a positive space.
‘We don’t post much of our personal life on the page,’ she said.
‘It focuses primarily on the girls’ fashion and the way we style clothing that can inspire other kids and families.’
To see more of Mia and Tati’s looks, visit their Instagram here or their store here.