Top 4 Corporate Communication Trends for 2020

Communication is a fundamental element of our modern lifestyle. It empowers people to stay in touch with one another on a 24/7 basis. Today, we have various means of communication such as Posts, Radio, Television, Telephone, Fax, Email, Pagers, Newspapers, and Cinemas. However, this article mainly describes communication trends that work best for 2020.

#1: 5G Mobile Internet

It is the 5th generation of wireless technology. The practical advantages of 5G technology include higher speed in transmissions, the greater number of connected devices, lower latency, higher capacity of remote execution, more adjusted connectivity to existing needs, and implementing virtual networks (network slicing).

5G offers a data transfer rate of up to 100 Mbit/s in cities. This way, users will get to interact with each other effortlessly. They will be able to connect via video communications by taking advantage of the maximum resolution. Although 5G connection has not yet attained mass usage, its commercialization is expected for 2020. 5G will be a platform for innovations, which will support the vast diversity of services and devices.

#2: Visible Light Communication

Li-Fi is classified as “green innovation.” Visible Light Communication is considered one of the most popular trends in wireless communication which is going to replace Wi-Fi in the next few years. Li-Fi, short for light Wi-Fi, employs the light or LEDs to transfer data between devices. The rise of Li-Fi will offer a transfer rate of up to 3 Gbit/s.

Li-Fi is the perfect combination of lighting and data communication. Because of the use of light rays, this communication technology can be immensely used in medical centers, airplanes, and at shallow depths underwater. Moreover, these LEDs consume less energy as compared to traditional incandescent lamps.

#3: Mass Text Messaging

Text messaging allows you to send a single text message to large groups of people. Many organizations are utilizing mass texting services to attract new customers and retain existing customers. With the help of a reliable mass text app, businesses get in a better position to approach their potential customers more effectively. They can conveniently schedule regular text messages to inform their customers about core activities, new products, or services.

Furthermore, a mass text app allows the users to edit the scheduled messages at any time before sending texts to people. Mass text messaging app streamlines communication management, increases automation, provides efficient CRM, offers convenience, and ramps up the success rate in getting the text message read.

#4: Artificial Intelligence (AI)

Perhaps, you are already familiar with the notion of AI, especially employed in the iPhone’s Siri. Artificial intelligence applications are widely used in major sectors such as agriculture, retail, marketing & advertising, customer services, education, law, finance, healthcare, and pharmaceutical. AI is an effective means of communication that provides digital assistance, supports faster decisions, delivers daily applications (Apple’s Siri, Google’s OK, Windows Cortana), and helps in repetitive jobs.

In the business community, it is noticed that enterprises who desire to improve their UC (unified communication) strategies get to benefit a lot from AI. It promotes communication, collaboration, and information access for internal and external stakeholders of a business.