TikTok serves as a platform for business growth that allows you to access new markets and promote products. Creating content that draws in huge viewers is a great way to get people in, let them click, and make quick conversions.
Believe it or not, what began as a concise lip-syncing app has evolved into one of the most popular marketing tools for businesses. In fact, it serves as a highly sought-after application for marketing who can properly apply it.
According to the most recent marketing report, there are approximately 689 million active monthly users worldwide who are viewing regular content and purchasing products. It’s certainly unwise to overlook such a potential marketing platform in this competitive business era.
If you are still unsure, here this article shows the top benefits of TikTok that may open up your path to thriving in your business.
Popular Social Media Platforms
Talking about Tiktok’s effectiveness, studies show that users spend an average of 52 minutes per day on this app. Hence, marketing on TikTok is a lucrative option if you want to reach a massive audience.
2017 saw the launch of TikTok on a global scale, where it increased in popularity more quickly than any other social media platform to date. With over 2 billion downloads, TikTok has held the top spot for the most downloaded app on the App Stores since 2019.
However, it often goes as a common misconception that teenagers dominate the user base of TikTok.
However, statistics indicate that 59% of their consumers are older than 24. As a result, there is a potential, TikTok can assist your company in reaching a wide range of demographics by exposing your content to its 689 million active users globally.
Budget-Friendly Option
Many brands are still doubtful if they should spend both time and money marketing on TikTok.
They believe that organizing and managing marketing campaigns is too time-consuming. This is where TikTok lets new brands have an organic reach without investing too much money and spending too much time when compared to other well-known platforms.
It’s already mentioned that TikTok is now evolved and it already has more than millions of active audiences.
If you want to start TikTok marketing for your business, you can use the TikTok tool which helps to analyze thousands of examples of TikTok ads and discover competitors’ ads and the best viral TikTok products.
So, it’s more efficient and lucrative for promoting products fast. In fact, it’s a budget-friendly application so far and anyone can use it as a marketing platform for promoting their products and services.
Maximize Exposure Potential
If you keep up with TikTok trends you can promote your ad to make it seem relevant to the app’s algorithm and increase the chance of it showing up on someone’s feed. On TikTok, anyone – including businesses – can start a trend and make it go viral.
To boost engagement and get more exposure, brands might use brand takeovers and hashtag challenges. There are so many established brands that often gain thousands of followers on TikTok by leaning into trendy content.
Brands can search for keywords and hashtags to effectively reach their target audience on TikTok thanks to the wide range of niche content and unique communities that are available there.
TikTok Formats Ads to Raise Engagement
You can choose from a variety of formats when developing a TikTok ad to generate ad traffic. According to recent data, TikTok is even more engaging than Instagram, with its micro-influencers, who have an average engagement rate of solely 17.96% versus Instagram’s 3.86%.
When a user opens their feed, the top-view ad is the first video that attracts the viewer’s attention instantly. As users scroll, in-feed advertisements appear naturally and give them the option to like, comment, share, and follow.
Users can interact directly with brands through either of these formats, strengthening their bonds and fostering brand loyalty.
Advantage of Localization
Localization is one of TikTok’s many wonderful advantages that helps you thrive in the local market. There are many different kinds of content creators who originate from a certain place and produce various kinds of community videos.
Although TikTok is an application that works in more than 140 countries, it makes it easy for brands that have different locations to operate marketing campaigns focused on specific locations.
Promotional campaigns can be designed based on the local language.
Endless Pool of Influencers
TikTok offers you a huge pool of incredible influencers to choose from because it can make videos go viral even if you have no followers. If you’re a brand trying to advertise on TikTok, you can pick an influencer who gains a huge following and meets your branding requirements.
According to studies, roughly 86% of marketers employ influencer marketing techniques to raise brand awareness and boost sales.
However, it can be challenging to browse through such a huge pool. Because of this, TikTok has made the TikTok Creator Marketplace, an analytical tool that helps you to analyze the data.
The application primarily helps companies in partnering with the best influencers to promote their brands and products. Before choosing the best influencer, you may use the tool to look at the impression, views, interactions, demographics, and much more of the influencers.
After all, you know how TikTok marketing can help your business thrive in the market and its potential to double your sales.
As it’s easier to manage and is practically a budget-friendly option, it would be a wise decision if you start marketing on TikTok which offers millions of active users to promote your brands and boost your sales right away.