The travel and tourism industry experienced severe setbacks during 2020 and 2021, with tourist numbers declining by 75% during this time. Are you part of the tourism industry? You’ve got some work to do getting your business back on track.
The first step in this process is getting the word out about your destination and attracting clients back to your establishment. Get started by reading this quick guide on tourism marketing to boost your occupancy this year.
Nobody can deny the impact of social media on tourism. Millions of people go on social media every day in search of interesting discoveries and exciting destinations.
It’s easy to use these image-rich platforms to showcase gorgeous destinations and top-notch facilities. This makes them ideal for tourist destinations.
These interactive forums are ideal for getting customer input, marketing your business with competitions, and posting updates about promotions. They’re ideal for blogs, videos, and infographics.
You can use social media to increase your website traffic with CTAs linking to blog posts and booking pages, too.
Other ways to use social media are by harnessing the power of influencers to promote your destination or paid ads to bring it to the attention of your chosen demographic.
Tourism Industry Internet Marketing
Nowadays, almost every consumer starts their search for goods and services online. So, if you want travelers to discover your tourism business, the internet is one of the best places to advertise.
Your website is your shop window, so it must have an uncluttered, user-friendly design that guides site visitors along the sales funnel. The tricky part is getting internet users to visit your site in the first place.
Successful online marketing relies on search engine optimized content. For best effect, you should set up a content schedule for posting blogs and informative articles based on what people are searching for online.
View here for more information about how to get started creating content for online marketing of hospitality and tourism venues.
Direct Tourism Marketing
An email contact list is an impactful asset for marketing in travel and tourism and the perfect tool for personalized marketing efforts.
You can use email to reach out to former clients as well as those who’ve supplied their addresses via online contact forms. It’s a good way to keep them informed about promotions or exciting developments in your area.
With email marketing, you can reach out to regulars to remind them when it’s time to book. This keeps your destination at the top of their minds when they start their vacation planning.
Things Are Looking Up for Tourism
After years of isolation, avid travelers are hungry to explore more than ever before.
That’s good news for the tourism industry. Yet, there’s a lot of competition for these customers right now.
If you want to stand out from the rest, you’ll need to fine-tune your tourism marketing like never before. Browse our blog for more business tips and travel news to help keep your business thriving through good times and bad.