How is British cuisine viewed around the world? That’s the question that a photograph of a produce aisle in a Danish supermarket answers.
A Reddit user shared the snap of the world food aisle containing products Danes associate with British culture.
It shows the shelves stacked with Bovril, OXO cubes, Branston Pickle, Tyrrell’s crisps, Bird’s Custard powder, Yorkshire and Ty-phoo tea bags and McVities Hobnobs and Digestive biscuits.
A Reddit user shared a snap of the British section in the world foods aisle of a supermarket in Denmark
They said the aisle included Bovril, Branston Pickle and Bird’s Custard advertised as typical British food
The food was placed in the ‘United Kingdom’ section in the supermarket, with a sign adorned with photos of a full English breakfasts and the Union Flag.
It was shared by British Reddit user octopus_dance_party who is currently visiting Denmark.
They wrote: ‘When browsing the world food aisle, have you ever wondered what a UK aisle would look like?
‘Well here you go… Bovril, Branston Pickle, Birds Custard, Hob Nobs, stuff I have never seen in my life. No Marmite though because that isn’t allowed in Denmark.’
Reddit users were divided by the section, with one person saying they were ‘happy’ to see Yorkshire Tea on display
Marmite wasn’t able to be sold in Denmark as it contained added vitamins, however a supplier was granted access to market it back in 2014.
Also on the shelves was Bisto gravy granules, Fray Bentos pies, Hobgoblin beer, Mrs Bridges jams, Joseph’s popcorn, Beet It beetroot juice, and Walkers biscuits.
The photo caused a stir on the Casual UK message board, with users expressing both pride and shame in Britain’s culinary exports.
One person said: ‘When i see pictures of uk aisle in foreign supermarkets i understand why people judge our cuisine [sic].’
‘Happy to see Yorkshire tea there and fray bentos! Typical sat night in!’ another wrote.
Others questioned why other classic foods weren’t for sale, including HP Sauce and Baked Beans
A third ranted: ‘80% biscuits, 10% tea, and 10% Fray Bentos? Really? Is that what other countries think we consume?’
Others lamented that other classic British staples weren’t for sale, including Ribena, HP Sauce and Strongbow cider.
But many were particularly shocked to find out that the country has banned Marmite.
The quintessentially British product was originally banned alonsgide other foods fortified with added vitamins, including Horlicks, Ovaltine and Farley’s Rusks.