Trendy chocolate cafe chain Max Brenner collapses amid skyrocketing costs and slow sales
- Chocolate cafe chain Max Brenner has collapsed due to rising costs, slow sales
- The chain is run by millionaire husband and wife team Tom and Lilly Haikin
- Administrators are considering selling the business which has 600 employees
Chocolate cafe chain Max Brenner has been forced into voluntary administration due to increasing costs and low sales.
The chain is run by multi-millionaire husband and wife Tom and Lilly Haikin, who bought the Australian franchise rights in 1999.
Administrators McGrathNicol are considering selling the business, which employs 600 staff in Australia.
Administrators McGrathNicol are considering selling the business, which employs 600 staff in Australia
There are 37 Max Brenner stores across Australia, and the global brand has stores in the United States, Israel, Japan, Russia and China.
Mr and Mrs Haikin – who are worth $40million – said earlier this year they were hoping to open seven more Australian stores in 2018.
Documents show that Queensland business Sunstate Ceilings issued them a notice of outstanding debt on June 29, The Sydney Morning Herald reported.
A ‘rescue package’ was being put together to save the business in August 2017, after it emerged the company owed about $50million.
McGrathNicol administrators said it was too early to comment on the company’s financial status.
The brand was started by Max Fichtman and Oded Brenner in 1996 in Israel.
Mr Haikin encouraged the pair to expand into Australia, and opened his first cafe in Paddington in 1999.
The stores will continue to operate as usual while a review takes place.
Max Brenner’s collapse comes as other food stores have closed due to slow consumer spending.
Jamie Oliver’s chain of Italian restaurants closed in April, while Retail Food Group – the owner of Gloria Jeans and Donut King – lost $306million in 2017.
The brand was started by Max Fichtman and Oded Brenner (pictured) in 1996 in Israel