Parag Agrawal, 38
- Chief Executive Officer since 2021
- 2021 compensation: $30.4 million
Agrawal took over from Jack Dorsey when he stood down as CEO in November 2021.
He has frequently clashed with Musk over Twitter’s user numbers, with Musk claiming the social media platform exaggerates how many users it has and downplays the number of spam accounts, fakes or bots.
Agrawal insisted that only around 5 percent of Twitter’s accounts were bots, which infuriated Musk. Musk responded to Agrawal’s lengthy explanation of their calculations with a ‘poop’ emoji.
The pair also argued in private.
They exchanged text messages that indicated a falling out, as revealed by documents disclosed in the legal battle between the billionaire and the social network.
On April 26, Dorsey, Musk and Agrawal convened a Google Hangout to discuss the takeover, and the conversation did not go well.
‘At least it became clear that you can’t work together. That was clarifying,’ Dorsey said.
Pictured: Parag Agrawal
Ned Segal, 48
- Chief Financial Officer since 2017
- 2021 compensation: $18.9 million
It was Segal who, in February 2021, announced that Twitter’s ban on Donald Trump was permanent.
Musk has said that decision was wrong, and he intends to reverse it.
‘The way our policies work, when you’re removed from the platform, you’re removed from the platform, whether you’re a commentator, you’re a CFO, or you are a former or current public official,’ he told CNBC.
‘Remember, our policies are designed to make sure that people are not inciting violence, and if anybody does that, we have to remove them from the service and our policies don’t allow people to come back.’
Segal also likely irked Musk with his cautious approach to finance – in particular his announcement in November that he didn’t think investing in cryptocurrency was a good move for Twitter.
Musk is famously a fan of cryptocurrency, and champions Doegecoin.
Segal told The Wall Street Journal that investing Twitter’s corporate cash in crypto assets such as bitcoin ‘doesn’t make sense right now.’
Pictured: Ned Segal
Vijaya Gadde, 48
- Head of Legal Policy since 2011
- 2021 compensation: $17 million
Gadde, described as Twitter’s ‘moral compass’, was a passionate defender of Twitter’s role as a censor and arbitrator. She was long considered one of the people who would be fired first by Musk.
In October 2019 she was the architect of the idea to stop political advertising on the platform, and shortly before the election she played a key role in the decision to suspend The New York Post’s account when it reported on Hunter Biden’s laptop. Twitter claimed it violated the company policy against promoting hacked material; critics were angered by the heavy-handedness, and Twitter later apologized.
In January 2021, it was Gadde who rang then-CEO Jack Dorsey – on vacation in Hawaii – to inform him they were banning Donald Trump, for violating policies against inciting violence.
- General Counsel since 2017
- 2021 compensation: unclear
Edgett, a close ally of Gadde, emailed staff last week to say there were no plans for mass layoffs – a move which may have irked Musk, given the impending takeover.
‘Please note that there will continue to be a great deal of public rumor and speculation as we get closer to closing the deal,’ Edgett wrote.
‘First, we have no confirmation of the buyer’s plans after closing and recommend not following any rumors or leaked documents, but instead awaiting facts from us and the buyer directly.’
Edgett added that there were ‘targeted cost-cutting discussions and plans’ earlier in the year, but those discussions stopped when Twitter and Musk signed a deal. Since then, there have been no plans for company-wide layoffs, he said.
He also warned employees earlier this year to refrain from sharing their opinions on Musk’s bid on social media.
A Twitter whistleblower claimed that senior figures at the company told him to destroy documents.
Peiter Zatko, the former head of security, who was fired in January, was seized upon by Musk as an ally in his fight to get to the bottom of the mystery about Twitter’s user numbers.
Zatko’s complaint, in which he accused Twitter of lying about its security practices and violating a 2011 agreement with the Federal Trade Commission, was described by Agrawal and Edgett as false.
‘We have never made a material misrepresentation to a regulator, to our board, to all of you,’ Edgett said. ‘We are in full compliance with our F.T.C. consent decree.’
Pictured: Sean Edgett
Personette worked as Twitter’s chief customer officer until she was fired on October 26.
The former CCO Personette was handed $11.2 million as part of Musk’s house clearance.
Just one day before she was culled from the workforce, she wrote on Twitter: ‘Had a great discussion with Elon Musk last evening! Our continued commitment to brand safety for advertisers remains unchanged. Looking forward to the future!’
Pictured: Sarah Personette