‘I’m done with this PC b******s’: James Martin blasts politically correct ‘madness’ as he identifies as an OTTER in a bizarre Twitter rant after fire chiefs banned Fireman Sam for not being ‘inclusive’ enough
- It emerged this week that fire services at dropping ‘not inclusive’ Fireman Sam
- TV chef James Martin is the latest to hit out at the move, branding it ‘pc b******s’
- He also ranted about a BBC video which said there are ‘100 gender identities’
- Martin claims he’s identifying as an ‘otter’, causing mirth in the gay community
TV chef James Martin launched a rant against fire crews dropping cartoon character Fireman Sam as their mascot today, branding the move ‘pc b******s’.
The Saturday Kitchen star, 47, was incensed when he discovered Lincolnshire and South Wales Fire Services had done away with the children’s favourite because he is deemed ‘not inclusive enough’.
Martin raged: ‘Right that’s it, Fireman Sam is the last straw I’m done with this pc b******s and 100 identities being taught. In a last stand to this outrageous madness I now wish to be known as an Otter.
‘I like other Otters and when you get bored of this c**p in the world join me under water with other Otters, both male and female, and call enough and an end to this madness.’
James Martin today launched an rant against the dropping of Fireman Sam as a mascot for fire services. He claimed he now wished to identify as an ‘otter
His online rant caused mirth in the gay community, who pointed out that ‘otter’ is a slang term for a ‘lean and hairy gay man’.
One respondent joked: ‘Finally an otter chef. Food and hairy chests. What a combo.’
The Yorkshire chef also hit out at a BBC education video in which a teacher says there are ‘100 gender identities’
Martin’s claims about ‘100 identities’ was a reference to a BBC video to be shown in schools as part of the physical, social and health education (PSHE) curriculum in schools.
In the video, a teacher tells a class: ‘We know that we have got male and female but there are over 100, if not more, gender identities now.’
Martin took to Twitter after a second fire service followed Lincolnshire and stopped using Fireman Sam as a mascot.
South Wales Fire Service had been using the character, set in the fictional Valleys village of Pontypandy, as recently as two years ago at community events.
But a spokesman for the brigade yesterday confirmed he was no longer being called upon to push home its fire safety message.
Bosses fear that using Fireman Sam, who is white and male, to promote the service could deter women or ethnic minorities from joining the force
Mr Martin’s followers pointed out that, in the gay community, an otter is a lean, hairy man
The character was created in the early 1980s by London firefighter Dave Jones and celebrated his 30th anniversary on screen in 2017, when the Duke of Cambridge revealed that Prince George was a fan.
Earlier this year, Alex Johnson, the temporary deputy chief fire officer for the South Yorkshire Fire and Rescue, said Fireman Sam was putting women off joining the service because ‘most of the job is nothing like it is portrayed’.
She added: ‘Children’s shows like Fireman Sam don’t help to break down stereotypes either. Most of the job is nothing like it is portrayed.’ In 2017, the chief of the London Fire Brigade sparked a row after she said that the title of the show was sexist. Dany
Cotton told ITV News she had written to the show’s creators and asked them to change his name to ‘Firefighter Sam’ on the show’s 30th anniversary.