Twitter Ads Guide: A Beginner’s Guide to effective campaigns

Twitter has progressed from a place where individuals could air their grievances to a powerful marketing tool that allows companies to interact with their consumers in real-time. With over 400 million monthly active users, it’s easy to see why companies continue to utilize Twitter after all these years. However, sometimes Tweeting about the newest popular issue is no longer sufficient.

Despite so many Tweets published every day and an ever-changing Twitter algorithm, your brand’s postings and Twitter marketing can easily get lost in the shuffle. This is where Twitter advertisements come in. Your company may utilize Twitter advertising to advertise its products and reach out to new people who might be interested in what you have to offer.

Consider complementing your organic efforts with the sponsored promotional possibilities Twitter has placed right into the platform to extend your reach and develop your following count on Twitter. Using Twitter Ads is a simple method to get your tweets in front of people who don’t already follow you on Twitter, which is very beneficial for generating new leads for your business.

Different types of Twitter adverts

In general, Twitter advertisements have a high click-through rate. However, click-through rates, engagement rates, and other metrics cannot be guaranteed. To assist your brand’s aims and suit your social media marketing plan, there are various sorts of Twitter advertisements to select from.

Advertisements that are generated automatically

You pay a monthly charge of $99 for this automated service. Your target audience receives your first ten tweets of the day automatically. You could pick this choice for a variety of reasons, including a lack of time. Maybe you’re new to Twitter advertising and don’t know where to start.

Consider using Twitter Promote Mode if you’re new to Twitter advertising, don’t know how much to spend, or have a small staff with limited time. When your brand Tweets normally, Twitter Promote Mode promotes your Tweets and your brand’s profile automatically.

Whilst promote mode is handy in some situations, we recommend using one of the manual alternatives instead. This offers you more control over your advertisements and allows you to focus on and achieve your goals.

Promoted Trends

The hot topics section on Twitter’s right-hand side is a frequently updated list. This is a live-streamed selection of the most popular topics and hashtags. A Promoted Trend can be interacted with in the same manner that any other trending subject can. What’s different is that for targeted consumers, the ad a brand purchases will appear as ‘Promoted.’

The goal is to have as many people talking about your campaign as possible. It also boosts the hashtag’s organic reach as more people start to use it. Because it’s a costly choice, you should utilize promoted trends to promote a large campaign. Users may also utilize this option to get an advantage over competitors during a critical moment in your sector.

Promoted Tweets

Promoted Tweets resemble normal Tweets in appearance. What makes this distinct is that an advertiser pays to have their material shown to individuals who aren’t already following them on Twitter. They may be liked, retweeted, and commented on just like regular Tweets. However, they are always labeled as advertisements, with the word “Promoted” in the lower left-hand corner.

Promoted Accounts

This sort of Twitter ad allows you to advertise your brand’s whole Twitter account rather than just one Tweet. It focuses on people who haven’t yet followed your brand on Twitter and can help you expand your Twitter following. Promoted Accounts appear on the timelines of potential followers. The ad will also appear in search results and in the Who to Follow suggestions.

The goal is to increase your Twitter followers. You may improve brand engagement by expanding your following. If you want to expand your client base, you might want to utilize promoted accounts.

How to Use Twitter to Advertise Your Business?

Let’s go through how to create a Twitter ad from scratch and how to choose the ideal structure for your campaign.

Step 1: Create a Twitter ad account

You’ll need to create an account if you haven’t used Twitter advertising previously. Simply sign in to your Twitter account and go to ads.Twitter.com. After that, click ‘Let’s go’ and enter your nation and time zone. This provides you access to Twitter Ads Manager and all of its capabilities, such as tracking and analyzing stats for your advertising campaigns.

Step 2: Decide on your advertising goal

Determine exactly what you want to accomplish with your sponsored tweets, which will be determined by your campaign goal. Users have the option of picking one of the objectives listed below:

App Re-Engagements: This goal will be to target Twitter accounts of users who have already downloaded your app and convince them to open it from their timelines. Each app click costs you money.

App Installs: This goal may be used if you have an app that you want users to download. It will show in the newsfeeds of your target audience and encourage people to download your app by providing direct links to your application on Google Play or Apple’s App Store. Each app installation incurs a fee.

Followers: This target will include your account in the “Who to Follow” section as a suggested account to follow on your target audience’s home timelines, as well as a post on your target audience’s timeline sharing your own account as a Tweet.

These advertisements will entice viewers to click the “follow” button or look at your profile. With a little “promoted” tag beneath, a follower-objective promoted account will stand out from the others. Each new follower costs you money.

In-Stream Video Views: Your video will be used as an advertisement on another account’s video content that has been tweeted. Because the accounts that may host video advertising on their tweeted content are associated with Twitter, you won’t have to worry about your ads appearing on material that is contentious or objectionable. Twitter also matches your video ad to a suitable account. Each video view incurs a charge.

Website Clicks or Conversions: This will be based on how many people click on a link in your Tweet or download or buy anything (a conversion). You will be billed per click through your website if you use this goal to measure conversions/sales from your Twitter Ad.

Awareness: It will increase the number of people who see your Tweet, but instead of pushing them to take action and interact with it, this goal concentrates on the number of impressions. This means you just pay for the number of people who see the Tweet, not the number of people who engage with it.

Promoted Video Views: This goal will encourage your advertised audience to watch your video content or GIFs, resulting in a higher view count and more people seeing your campaign.

Tweet Engagements: Your audience will be directed to interact with the promoted Tweet if you run an ad campaign with the “Tweet Engagements” objective. This implies that others will want to like, retweet, and react to your Tweet.

Step 3: Create an ad group and start bidding on it

You should generally limit yourself to one ad group for your initial Twitter ad campaign. However, as you get to experience with Twitter advertisements, you may divide your campaign into categories to target various demographics, use alternative creative, or experiment with different budgets and timing. Give your ad group a name and, if desired, a start and end time.

You may also decide how much you want to spend for each encounter here. If you pick automated bidding, Twitter will adjust your offer depending on your budget to obtain the greatest results at the lowest price. If you’re new to Twitter advertising and want to learn how bidding works, here is a fantastic place to start.

Step 4: Determine who you want to reach out to

The targeting choices assist you in selecting the most appropriate audience for your ad while also maximizing your budget. You’ll begin by focusing on a demographic. Gender, age, region, language, and technology should all be used to define your target audience.

You may be as exact as a certain metro region or even a postal code with location targeting. You may also go wide and target the entire country. You may target by device, carrier, or OS version using the technology component.

The ‘Audience features’ area allows you to target people based on specific interests like events, interests, and behaviors, as well as specific keywords and TV series that they tweet about. The UI displays an estimated audience size summary that varies as you add more targeting options to your campaign to assist you to navigate.

Click Next once you’ve made your selections.

Step 5: Choose your ad’s design and placement

You may now pick which tweets from your existing list of tweets to promote or create a fresh new tweet for your campaign. Different ad placements correspond to different purposes. However, you can choose your location from a list linked with your goal.

By clicking the buttons below the tweet box, you can quickly add video, pictures, polls, and cards. Then it’s time to initiate your campaign. Once you’ve figured out how to do it, promoted tweets are a breeze to set up. You may pick where your ad will appear on the right side of the screen.

Click Next once you’ve chosen your decision.

Step 6: Commence your advertising campaign

That’s all there is to it.  Lastly, go through all of the choices you’ve chosen. To begin running your ad, click the Launch campaign. All that’s left to do now is play around with the settings you’ve chosen to discover what works best for your Twitter marketing campaigns.

A few pointers to assist your company to advertise on Twitter

  • Make sure your audience isn’t left in the dark. A clear call to action is what makes great advertising work. Make it obvious to your audience if you want more social media followers, click-throughs to a certain landing page, or app downloads.
  • You’ll most likely be targeting Twitter users who haven’t yet followed your brand. So, through the picture or video you include, as well as the content you write, make it clear what your company is all about.
  • People are more inclined to click on an ad that specifies a percentage discount than one that mentions precise dollar savings, according to Twitter’s own study.
  • A grainy video or a fuzzy, mid-sized image will not benefit your Twitter advertising campaign. Make sure your images and videos are crisp, engaging, and attention-grabbing by following Twitter’s creative ad requirements.
  • Pay attention to major events since they attract a lot of people to Twitter.
  • Finally, don’t overlook what’s working for your organic Tweets. Using Twitter analytics, track how well your organic Tweets are doing and use what you’ve learned from them to your Twitter advertising.

Final Thoughts

Set aside time every month to measure your Twitter objectives after you’ve decided on them. Then you can assess what is working and what needs to be tweaked in your plan. Your Twitter social media plan should be in line with your entire content strategy on social media.

Overall, you shouldn’t overlook Twitter advertisements while planning your social media strategy. They offer several fantastic features that make them competitive with other, more well-known platforms. To optimize your return on investment, choose the correct sort of Twitter advertising and follow the easy step-by-step Twitter Ads instructions above to produce excellent promoted tweets.