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UK Athletics rehire their former events director Cherry Alexander in a surprise U-turn

UK Athletics reappoint their former events director Cherry Alexander in a surprise U-turn by crisis-hit organisation’s new regime, after her exit under previous CEO Joanna Coates following 30 years of service

  • Cherry Alexander has been reappointed by the new UK Athletics regime 
  • She left last November under former CEO Joanna Coates, after 30 years at UKA 
  • The move has been privately interpreted as an effort to correct the mistake 
  • UKA have been gripped in crisis after Coates and Sara Symington both resigned


The new regime at UK Athletics have pulled a u-turn by rehiring one of the key members of staff who departed under the previous CEO Joanna Coates.

In a move that has been privately interpreted as an effort to correct a mistake, events director Cherry Alexander has been reappointed by the interim CEO Mark Munro and chair Ian Beattie just one year after she departed.

Her exit last November after 30 years at UKA was held up as a blunder on the part of Coates, who herself left the organisation in October. 

The new regime at UK Athletics have pulled a U-turn by reappointing Cherry Alexander (above)

Coates had been moving UKA away from event hosting and the return of Alexander will signal UKA’s attempts under new leadership to get back in the business of staging championships.

Katie Brazier, who was brought in by Coates after Alexander’s departure, will leave UKA before Christmas.  

There remains significant disgruntlement around the sport that one of the country’s two Diamond League meets was jettisoned under Coates. 

It is expected to be raised at the next AGM in December. 

Alexander's exit after 30 years at UKA was held up as a blunder on the part of Joanna Coates

Alexander’s exit after 30 years at UKA was held up as a blunder on the part of Joanna Coates



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