Vegemite donates $100,000 worth of its iconic spread to victims of Australia’s bushfires
- Vegemite, Bega Peanut Butter and Picky Picky Peanuts donated to fire victims
- The Bega Cheese Limited business are donating through Foodbank Australia
- Supplies will be spread throughout the country to get resources to those in need
Vegemite has donated $100,000 worth of its iconic product to victims of Australia’s bushfire crisis.
The Australian brand announced the donation and thanked firefighters and rescue groups for their tireless efforts.
‘Here at Vegemite we are deeply saddened by the devastation our country is currently facing due to the Australian bushfires,’ it said.
‘It is a true testament to the Aussie spirit to see the efforts individuals and organisations are going to, to assist those who have been impacted.
Vegemite have announced a $100,000 donation of product to victims of Australia’s bushfire crisis
Vegemite took to Instagram to announce their donation
‘Our thoughts are with the brave firefighters and volunteers who are working tirelessly to protect this great country that we call home.’
Vegemite is owned by Bega Cheese Limited.
Bega Valley on the New South Wales south coast has been devastated by wild fires over the past few months.
‘It’s because of this, we are continuing to look at the long term strategies we can put in place to ensure we show our ongoing support – prioritising aid to our farmers, employees and the wider community.’
The business is proudly donating Vegemite as well as Bega Peanut Butter and Picky Picky Peanuts through hunger relief organisation Foodbank Australia.
Supplies will be spread throughout the country to get resources out to those in need.
Foodbank Australia volunteers including singer Lizzo (pictured centre) packing food into boxes for bushfire victims