Victoria Beckham’s sister Louise’s clothing store lays bares

Victoria Beckham’s sister Louise Flood’s Hertfordshire clothing store Hidden Closet was seen laying bare and empty when photographed on Thursday. 

Sources revealed to MailOnline, the clothing entrepreneur, née Adams, has closed down the business as she is ‘too busy with her four children’ and struggled to find a third party to take over running the shop. 

While Victoria’s label, where prices tip £2,500 for a dress, won Brand of the Year at the British Fashion Awards in 2014, Louise’s brand has now closed as the Hidden Closet Facebook page urges customers to ‘use vouchers and credit notes ASAP’.

Closed: Victoria Beckham’s sister Louise Flood’s Hertfordshire clothing store Hidden Closet was seen laying bare and empty when photographed on Thursday

Louise followed in her pop star-turned-designer sister’s fashion footsteps when she launched the store in Hoddesdon, with items in the shop starting at just a few pounds and ranging up to around £60.

Hidden Closet opened in November 2016 and is the second clothing venture for twice-married Louise, a mother-of-four. 

At the time, she told the Daily Mail: ‘Of course there’s a massive, massive difference (between her shop and her sister’s). We have budgets to spend on clothes. We obviously sell more affordable clothing.’

Despite three years in business, it is now coming to an end for Louise, as the insider told MailOnline: ‘ They are closing it down as her and friend that she opened it with are too busy with their kids – they tried out a couple of people to run it on their behalf but as I understand that didn’t work out’.

Way back when: Sources revealed to MailOnline, the clothing entrepreneur, née Adams, has closed down the business as she is 'too busy with her four children' and struggled to find a third party to take over running the shop (pictured together in 1999)

Way back when: Sources revealed to MailOnline, the clothing entrepreneur, née Adams, has closed down the business as she is ‘too busy with her four children’ and struggled to find a third party to take over running the shop (pictured together in 1999)

On the out: At the time, she told the Daily Mail: ‘Of course there’s a massive, massive difference (between her shop and her sister’s). We have budgets to spend on clothes. We obviously sell more affordable clothing'

On the out: At the time, she told the Daily Mail: ‘Of course there’s a massive, massive difference (between her shop and her sister’s). We have budgets to spend on clothes. We obviously sell more affordable clothing’

Victoria has four children, launched her label in 2008. In 2014 she won Brand of the Year at the British Fashion Awards. 

While Victoria was catapulted to fame in the Spice Girls, Louise once addressed the comparisons to her sister, insisting that she got into showbusiness first, saying: ‘I appeared in commercials and had an acting agent until I was a teenager,’ she said.

‘I was in the children’s TV programme Dramarama and played a member of a gang. But I got sick of auditions and modelling in magazines and decided to quit. Victoria carried on and went to theatre school.

‘If people think I’m just cashing in on my sister’s success, I don’t care because I know it was me that did it first.’ 

Out of dodge: Louise followed in her pop star-turned-designer sister's fashion footsteps when she launched the store in Hoddesdon, with items in the shop starting at just a few pounds and ranging up to around £60

Out of dodge: Louise followed in her pop star-turned-designer sister’s fashion footsteps when she launched the store in Hoddesdon, with items in the shop starting at just a few pounds and ranging up to around £60



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