Victoria’s Secret have come under fire online after releasing products in packaging identical to the trademark of make-up guru Pat McGrath.
McGrath, a renowned artist from the UK, famously started creating beauty products back in 2015, sending them out in unique packages with the individual products swimming in sequins.
The pouches have become Instagram fodder for customers buying the products, so when Victoria’s Secret released a blatant copy of the pouches for their own Christmas line, people were quick to call the brand out.
Too close: Fans of make-up guru Pat McGrath are up in arms on social media after Victoria’s Secret released a series of products that appear to have identical packaging
Doing it first: McGrath began releasing her own products back in 2015, housing them in sequin-packed pouches that have since become synonymous with her brand
Recent release: Victoria’s Secret recently released fragrance ornaments that look strikingly similar to McGrath’s products
Just like McGrath’s products, the new VS Christmas ‘ornaments’ are housed in metallic plastic packages of varying colors and packed with matching sequins, visible through the clear front of the pouch.
Each of the fragrance ornaments costs $19.50, with larger, similarly sequin-packed, gift boxes also on offer.
Instagram user Diet_Prada was among the first to point out the similarities, sharing images of a McGrath pouch next to the new Victoria’s Secret one.
‘In 2017, women are not shopping @victoriassecret the way they used to. They’re still offering padded bras, airbrushing, and ill-advised “tribal” runway looks to a world of women who are increasingly questioning the status quo,’ the user wrote in the caption.
Down to the colors: Each of the ornaments costs $19.50 with larger, similarly sequin-packed, gift boxes also on offer
Connecting the dots: The similarities were soon spotted by fans of McGrath on social media
Iconic: Some fans claimed they thought that the Victoria’s Secret products were actually McGrath’s because the packaging was so similar
‘Another new strategy – knocking off the mythical goddess @patmcgrathreal and her instantly iconic makeup packaging. Hey VS – the way to win women back is DEFINITELY not by copying them.’
The post attracted the attention of McGrath’s biggest fans, who piled on the criticism against the lingerie brand.
‘Girl I literally thought this was a new @patmcgrathreal product it was so accurate,’ wrote one user.
Part of the plan: : The metallic sequins have become a trademark part of Mcgrath’s branding aesthetic
Taking the gold: McGrath herself posted an emoji-filled show of support to one of the fans who posted about the similarities
Another added: ‘I saw this and instantly thought knock off!’
Other users weighed in with questions about how McGrath could claim copyright on such a simple design and some complained that both should scrap the ideas because the amount of plastic used in the packaging is wasteful.
Eventually, the post gained enough attention that Pat McGrath herself weighed in, posting a series of emojis and writing: ‘I LOVE UOOOO @diet_prada.’
Daily Mail Online has reached out to Victoria’s Secret for comment.