Video as a tool of influence. How does it work?

Video content is confidently conquering the information market and people’s consciousness.

Just think for a second – video information nowadays is already everywhere: commercials on TV, informational and selling videos on websites, infographics and training video courses, image corporate films, and video presentations.

Why do you think everything around is subject to this trend?

The answer is clear: video content works much better than text! If you need to concentrate to get information from the text, then just turn on the video, and the information will flow from the screen. The video will tell and show everything.

But how can it be used?

The animated story captures the attention

The included video instantly conquers the perception of a person and forces him to watch it. This is how human attention is arranged – once you see the beginning of the plot, it automatically becomes interesting to see the denouement.

But! To maximize the effect of the video, you need a really interesting script to increase a viewer’s attention. The video should reveal your thought to the viewer and correctly place them in the mind.

Information through video is perceived more easily

We assimilate video information easily. This is based on the structure of the human brain.

A complex idea or boring statistic is much easier and faster to digest when presented in a video format. We easily remember and better understand complex topics if they are presented in video format.

But don’t overwhelm the audience, the video must be informative but dynamic!

Everything can be packaged in video format

Even the most serious content can be presented in an easy, interesting, and tasty way.

How? By making a semantic video sequence, and adding a professional announcer’s voice and music that will create the right mood. And voila! Any information or dry statistics turn into an interesting and informative video that your audience will want to watch.

Idea + professionalism = result

Before creating a video to promote a product, it is necessary to study this product and conduct market research on the segment. This is necessary to draw the viewer’s attention to the details you need and direct them to the conclusion and action you need.

So, you have decided to create an animated video for your business. The task seems mega-difficult. But don’t worry, it’s easier than it looks at first glance. Think about how you can use this for your own purposes.

If you need help visualizing your idea or product presentation, we recommend that you contact the experts. They will help to present your information to the consumer in the most effective way.

CRFT Video is a creative team of skilled professionals who create videos for organizations in more than a few dozen countries and in more than 30 languages. CRFT Video team will help you to create amazing high-quality videos, tutorials, and educative manuals.

CRFT Video team creates animated and drawn advertising, educative, and presentation videos of any complexity.

Video animation is a powerful and effective storytelling tool. Creating a video is affordable and fast! By ordering a video, you will receive a tool that works for you around the clock in a short time. The roller will cope with any flow of people.