Want to expand your brand on Instagram? Stick to these top 7 marketing tips

When you run a brand account, you essentially want more people to know about your brand and admire its products or services.

Instagram is that kind of social media platform where you actually can achieve these results and multiply your audience, potentially finding new customers and setting a new level of your business expansion.

The fastest way to do so is to buy more Instagram followers, but we highly recommend you supply your purchases with some essential marketing tips that are effective and even free.

Don’t be shy to use Instagram’s built-in tools

First of all, make sure you have a business account toggled on in your account’s settings. This way, you get access to a lot of useful tools for brand marketing that are free and easy to use.

For example, you can add your website link in the bio, add a Contact button, and review profile analytics.

There’s more to that, but we’ll highlight the analytics feature because it provides you with an in-depth analysis of your posts’ efficiency and gives a good insight into your audience.

This way, you’ll be able to track what kind of content gets the most interactions from people following you.

Try cross-promotion

If you happen to have brand accounts on Twitter, Tumblr, Facebook, or other social media, you can do two simple yet powerful things:

  1. Offer your existing audiences to join your Instagram page.
  2. Turn on the cross-posting feature for your posts ‒ this way, your Insta posts will get cross-posted on your other social media accounts.

It’s a simple thing to do, but attracting people to your Insta page this way seems to be quite effective.

Adapt to your audience

When it comes to posting your content, you always have to consider whether people will like to see it quite often or not.

You have to keep a balance between staying relevant on top of users’ feeds and not being annoying with too frequent posting.

It’s all about the trial and error approach.

Try posting twice a day or more frequently and see how the audience reacts to it by taking a look at your Insights page.

When you experiment with post quantity, see what times and what days get you the most views and likes ‒ you can start with posting thrice a day and then change the quantity once a week to see if there are any progressive or regressive changes.

Engage with your followers

Being closer to your audience is a go-to method to expand your brand online. Ask questions or post small challenges in your posts or stories, reply to the comments people make, and don’t be shy to comment on other users’ content.

Make use of hashtags

Tagging your field of expertise and your location with every post will attract people who are looking for your products and services.

Just make sure your hashtags are both relevant and specific: “#acrylicnailsRichmond” works way better than “beauty” if you run a beauty business in Richmond.

When someone looks for specific products or services, they tend to specify their search queries: adding the city, and stating the name of the service or product category. Keep that in mind while creating new hashtags.

Repost and repurpose

Sure, sometimes finding inspiration to create original content becomes impossible. This, however, doesn’t mean that you should stop posting. Instead, you can repost other users’ posts or re-upload them (but don’t forget to credit the author of the content).

Probably the best field when this approach comes in handy is the art industry.

Create a unique caption for art you liked, crediting the author.

Be creative

On the other hand, when you feel inspired, your good choice will be to experiment with captions and media formats.

Try out Reels, IGTV, videos, stories, and Lives apart from your usual Instagram posts. Use the Insights feature to track the success of certain formats, and you’ll see what people like the most.

Don’t be shy to experiment ‒ this is how the best decisions come to life!