Eloise wears: Jumper, £105, Second Female, victoriabeau.co.uk. Slip, £220, Hesper Fox, The Pantry Underwear, 27 Camden Passage, London N1, thepantryunderwear.com Boots, £410, Dorateymur, net-a-porter.com
Nothing beats being fitted into a bra. At The Pantry Underwear, as well as stocking optimum-fit styles from carefully selected designers, we will teach our customers the fit points to look for. Our website has fitting tips, too.
Bralets have come into their own, offering a comfortable fit and natural shape for women of all ages.
The new neutrals – pinks and navy – really flatter skin tones. One of the biggest misconceptions people have is the need for white bras under white shirts – go for a colour closer to your skin tone.
Look after your undies! Washing machines can damage moulded or underwired bras, so I recommend putting your items in cold water with Soak washing liquid or wearing your bra in the shower and applying shower gel to the touch points (this can also help a new bra mould to your body better), then leave to dry.
We’ve finally found the perfect backless bra. The Braless lift solution by ByeBra is constructed with medical tape and nipple petals, which offer coverage and full support up to an H cup.
Advice for men buying lingerie this Valentine’s Day: don’t be afraid to ask for help! Also, before your visit, check more than one bra in her drawer for size. And consider treating her to a body that can be worn as outerwear or a slip that doubles as a dress.
Hosiery is making a comeback. I love Swedish Stockings for its micro-fishnets in modern colours.
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