Washington burger chain tweets picture of James Foley moments before he was BEHEADED by ISIS

Washington-based fast food institution Z Burger has been slammed after the company’s Twitter used an image of journalist James Foley moments before he was executed by ISIS in an ad.

The company showed a still from the haunting 2014 execution video, with a burger imposed on it. Underneath the image was subtitled: ‘you disgrace me’.

Above the offensive image was a caption that read: ‘When you say you want a burger and someone says okay lets hit McDonald’s’.

Foley was a freelance war correspondent working in Syria when he was captured in 2012 and murdered two years later.

Washington burger chain Z-burger shared an offensive tweet mocking the ISIS execution of American journalist James Foley over the weekend (pictured)

The post, which Z Burger owner Peter Tabibian says he had not approved before it was shared on the company account, has since been deleted, but screenshots of the tweet are still doing the rounds online.

Tabibian has apologized profusely and vowed to exercise greater control over how his company is promoted.

‘I have taken immediate steps to ensure that this never happens again, and our customers have my promise to ensure that established controls over the placement of amateur promotional posts on our Twitter page are more closely followed, immediately,’ he wrote in a lengthy apology posted to the page.

‘I’m really sorry about what happened,’ Tabibian said. ‘I take full responsibility for what happened. It is my company.’

James Foley was a freelance journalist. He was in Syria covering the war when he was captured in 2012 and executed on film in 2014

James Foley was a freelance journalist. He was in Syria covering the war when he was captured in 2012 and executed on film in 2014

The owner of Z-Burger, Peter Tabibian, shared a very apologetic note to Twitter explaining an outside company did their social media, but that he would be much more attentive to it in future

‘I trusted someone to do stuff on behalf of us. I made a big mistake doing that.

‘I’m very sorry to the Foley family and his friends and anybody who knows him.’

He said the outside social media company hired to run their accounts, Valor Media, had accepted responsibility and also apologized.

But in a video shared by their 23-year-old founder, Michael Valor, he appeared more focused on explaining how young he was and how he’d only been working in the industry for five years. 

Valor said the company had picked up a lot of business in a short space of time, and also recently hired a new art director, who was behind the tweet.

Describing the new hire as a ‘really good girl’, he assured viewers her actions were not malicious. 

 



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