Most probably, you can distinguish Google’s brand, among many others. In fact, almost two billion people can (that’s how many users Google has every month).
Sergey Brin and Larry Page managed to do the impossible – they built the world’s most valuable company that doesn’t even sell anything you could put in your pocket.
At this point, Google serves as an example of a company with a strong culture, high salaries, and happy employees. Even Google job interviews are legendary. Thousands if not millions of people in the world dream about working there.
Ladies and gentlemen, that’s a perfect example of a successful brand. If you are building your brand at the moment, learn a few Google’s branding secrets:
Simplicity
Google is a giant – it seems like it knows everything in the world, including your personal preferences, location, etc. Not so many people know how Google works (how is it even possible to store so much data?!). Nonetheless, the company has a simple and understandable mission. The first stated mission became legendary – don’t be evil. Your mission should also be simple so that other people can somehow relate to it.
Stay with your users
To attract more customer love to your brand, you should try to understand people and even build relationships with them. For instance, we see how Google celebrates everything that matters to us simply by playing with their logo in various ways.
Google could keep the same logo without putting any extra effort. But they decided to be fun and friendly.
Every little thing matters when it comes to branding. You should always put your customers first and be consistent with your image.
Check out these tips for visual branding, according to Stickeroo:
