Sam Armytage CONFIRMS she is Weight Watchers’ newest ambassador in rumoured ‘$250,000 deal’ and debuts 10kg slim-down – but insists she wants to be ‘healthy, not skinny’
Sunrise host Samantha Armytage has been confirmed as Weight Watchers’ newest celebrity ambassador.
The Channel Seven personality, 42, also revealed on Thursday that she has already lost an impressive 10kg since starting the program in January.
In a lengthy post to Instagram, Samantha told her followers: ‘It’s not about being skinny, it’s about being healthy and strong!’
It’s official! Sam Armytage has confirmed she is Weight Watchers’ newest ambassador in a rumoured ‘$250,000 deal’. Pictured left: in April 2016, and right: in May 2019
Samantha joins the likes of Kate Hudson, Jennifer Hudson and Robbie Williams as an ambassador for Weight Watchers, now known as WW.
‘Thrilled to announce I’m joining forces with @ww as their newest ambassador! Very excited about this modern, holistic company, which is now all about wellness rather than just weight loss,’ she wrote.
She continued: ‘Although losing a few kg’s has been a nice bonus!’
Samantha went on to encourage others to join the program and hopes that her weight loss journey will inspire fans.
Body positive message: In a lengthy post to Instagram (above), Samantha told her followers: ‘It’s not about being skinny, it’s about being healthy and strong!’
Putting herself first: Samantha’s demanding career motivated her to try the Weight Watchers program, as she wanted to ‘prioritise her health’
Samantha’s demanding career motivated her to try the Weight Watchers program, as she wanted to ‘prioritise her health’.
Despite waking up at 3.15am every day, she makes time to exercise at the gym twice a week for boxing and weight training. She also walks her Labrador daily.
‘I feel great, absolutely fantastic,’ she told News.com.au.
‘Don’t forget, I get up at 3.15am so being a bit lighter and having more energy throughout the day really helps. It’s a nice feeling and I want to keep going.’
Samantha added that her demanding hours as ‘a shift worker’ has made it harder for her to stay in shape over the years.
Making progress: Samantha, 42, revealed on Thursday that she has already lost an impressive 10kg since starting the program in January. Pictured left: in May 2018, and right: in May 2019
Speaking to The Australian Women’s Weekly, she explained that she hopes the Weight Watchers program will make her ‘healthy, not skinny’.
‘I have said it before and I will say it again: I don’t want to be skinny, I have boobs, I have a bum, I have curves,’ she explained.
‘I like being a woman with a womanly figure. I don’t want to be skinny-skinny.’
‘I like being a woman with a womanly figure’: Samantha claims she has no desire to be ‘skinny-skinny’ as she likes her ‘boobs, bum and curves’. Pictured with David Koch (left) in April 2017
According to The Daily Telegraph earlier this month, Samantha’s contract with Weight Watchers is ‘likely to be worth $250,000’.
She has often spoken about her fluctuating weight, telling WHO magazine in June last year that she had probably been in better shape’ in the past.
She added: ‘Like a lot of other women, my weight goes up and down depending on my tiredness level.’
Cashing in! According to The Daily Telegraph earlier this month, Samantha’s contract with Weight Watchers is ‘likely to be worth $250,000’. Pictured with Edwina Bartholomew in 2014