Breakfast Baconator, sausage croissant and a Frosty-ccino: Wendy’s unveils new morning menu set to go on sale next year
- Wendy’s will launch a full breakfast menu nationwide in early 2020
- The company has previously entered the competitive fast-food breakfast market on three previous occasions – but each time met with little success
- Wendy’s president told investors Friday that this time will be different, with company leaders working with franchisees to create a ‘craveable’ menu
- The fast food giant also revealed it plans to crack the European market – and will reenter the United Kingdom in spite of Brexit
- Wendy’s also hopes to capitalize on the new alternative meat craze, and is currently trialing a black bean burger
Wendy’s has unveiled its breakfast menu set to go on sale in franchises across the country from early next year.
The fast food giant’s president Kurt Kane revealed the forthcoming range of morning meal options at the company’s annual investor day in Dublin, Ohio on Friday.
The mouth-watering menu consists of nine breakfast sandwiches on three different types of bread in order to cater to a variety of hungry customers.
Consumers will be able to choose from three different croissant options, including a classic sausage, egg and cheese served up on the fluffy French bread.
Meanwhile, burger buns will also be on hand for customers hoping to kick-start their day with a carbo load.
The mouthwatering ‘Breakfast Baconator’ is set to come with an egg, several slices of bacon, a sausage patty, and two slices of American cheese squeezed between a traditional burger bun.
In addition to the nine new sandwiches, Wendy’s will also be offering a new blend of coffee and a ‘Frosty-ccino’ cold brew-milkshake combo.
Wendy’s unveiled its forthcoming breakfast menu at the company’s annual investor day in Dublin, Ohio on Friday
Wendy’s has previously entered the breakfast market three times – each with little success
However, those looking for lighter options will also have their needs met, with fresh fruit and an oatmeal bar also expected to be on hand.
Execs have labelled the new range as ‘craveable and appealing to the masses’, according to CNBC.
Wendy’s has previously entered the breakfast market three times – each with little success.
However, Kane claims he’s confident that things will change this time around.
Execs have labelled the new range as ‘craveable and appealing to the masses’, according to CNBC
A classic sausage, egg and cheese croissant is pictured left, and the honey butter chicken biscuit is pictured at right
‘We really are building this program in a different way,’ he told investors on Friday.
He said the company has worked with franchisees to create the breakfast program, and have made sure that they need no new equipment to make the products.
Company leaders are hopeful that breakfast sales will grow to at least 10% of Wendy’s daily sales.
Elsewhere, in its annual investor day, Wendy’s revealed plans to expand its international operations and its intention to re-enter the UK market.
The company surrendered 10 leases in that country back in 2000.
The company currently has 950 international restaurants, but is hoping for 1500 by 2024.
Wendy’s head of U.S. development and international president said Friday that the company ‘has thought about Brexit’ but are willing to steam ahead after talking with 3000 UK consumers.
The fast food giant also hopes to capitalize on the exploding popularity of alternative meats, revealing that they are currently trialing a new black bean burger.
Elsewhere, in its annual investor day, Wendy’s revealed plans to expand its international operations and its intention to re-enter the UK market