What Are Some Must-Have Metrics of Unit Economics Model?

The concept of unit economics is a foundational block, which makes you familiar with considerable decisions for increasing profitability. Unit economics set the pathways to measure the direct costs and revenues based on per unit. For the valuable prediction of the gross margins, you can depend on the calculation of unit economics.

Every business utilizes the process of this calculation even if they have no idea about this proper term. For grabbing the advantages at the best level, you need to understand the parameters of unit economics.

To be familiar with the calculation process of this particular model, you should have knowledge about metrics, which is needed for the calculation.

Among the variable pathways for the best measurement of the level of success in business, the unit economics model is one of the most predictable ways to ensure financial stability. And it has its own set of key metrics to indicate or track the financial conditions.

Know About CAC (Customer Acquisition Cost)

Within a certain period, while you calculate the whole marketing and sales costs, which is spent to get new customers, it defines your CAC. For getting the exact CAC amount you need to divide the total sales and marketing cost by the acquired number of customers within the period.

To track the level of marketing efficiency and profitability as a significant metric CAC guides the marketing team of the business firms.

Why CAC Matters A Lot For Marketing Department?

A business firm must have particular agenda to measure ROI statistics. And CAC is a dominant metric to do this job because getting a new customer is always challenging. And without fulfilling this challenge new businesses can not complete the profit-making deals.

Companies generally follow the trend to initiate with a high amount of CAC to fulfill the overall expectation. But for achieving the highest accuracy, companies need to grab the value at the per-unit level.

With the maturity of the business, the customer accusation cost starts to become low. To track customer acquisition cost, the general formula directs to divide the aggregated amount of whole marketing and sales cost by the number of acquired customers.

This entire cost of sales and marketing includes – expense on marketing agency, processing fee of payment, salaries of the sales team, commissions, etc. Therefore, all these factors must be considered for getting CAC results.

Depending on the CAC metrics, you can evaluate the result of the investment according to performance. If the first-grade campaigns reflect the statistics of an equal number of consumers, it indicates to notice a new matter.

The estimation of the pre-customer perspective will represent the value of ad earning from each customer at different pricing. This matter helps to decide the innovative strategies for more profit-making ad campaigns.

What Are The Count Methods of LTV?

According to the particular business models and revenue margin you can count LTV for your business. To create more accurate measurements, you need particular adjustments in the business strategies as per your industry. In terms of variation, you can divide LTV into two major methods:

1) Through Predictive LTV Look At The Future:

Predictive LTV is a dominant method to justify the behavior of the consumers and to measure the transactional pattern. So, this method helps a lot to offer a prediction about the actions of the customers.

The preferences of the customers change day by day, as per their purchase history. So, business owners have to be prepared for preventing the sudden degradation of sales margin. As well as predictive LTV estimations allow you to forecast the customer’s future planning and preferences.

2) Flexible LTV Cover The Revenue Changes:

The particular indexes of unit economics reflect highly useful measurements of revenue as per business models. In this matter, you can notice so many small start-up businesses still remain far from the structure of flat revenue. As these business firms are going through constant and numerous changes, LTV counting can recommend precise calculation using the indicators of discount, as well as retention rate.


Both significant metrics – LTV and CAC can revolutionize the sustainable growth of businesses with proper measurement of efforts and planning for campaigns and investment in the right place.