Private label brands or own brand labels are specific products sold by merchants with its packaging, but mass-produced by a third party.
What are Private Label Products?
Private label products are goods and services produced by one company to be sold and branded by another organization.
Famous examples of private label products include Walmart’s Great Value brand, Target’s Mainstays, and Amazon’s Amazon Essentials.
An example of a private-label company is Richelieu Foods – they produce marinades, salad dressing, frozen pizza, and condiments for other companies. Another example is Tesco who sells ordinary branded items such as Heinz baked beans, but they also sell their own ‘Tesco Value’ baked beans – with this they will license a maker to produce baked beans and then sell the finished product with it’s own label.
It’s no surprise when Amazon joined the trend, especially during their early days. With experienced enterprising brokers collecting cost effective niches for them by carefully identifying what was not sold on the site, sourcing those products for a low price and offering them as third-party sellers. By doing this, it helped the ecommerce program to serve more buyers while reducing its risk, and made Amazon the ‘Everything Store’ it is called today.
Before Amazon became the “Everything Store” of today, they didn’t have it easy. Amazon made use of its knowledge on powerful retail machines to guide shoppers toward its in-house brands and away from its competitors. They reinstated suspended accounts amazon and now have up to 400 amazon private labels which are still increasing by the day. Among the 400 successful amazon private labels is Mat Gambrell.
Who is Matt Gambrell
Founder and CEO of Green Ventures, and business partners with Basilio Corporation, Matt Gambrell definitely helped a lot of start up businesses by offering them his time and services. Business consulting, software, online E-commerce Business courses, outsourcing, strategies, account maintenance and a whole lot more. With a set of aid, he helped many businesses grow who then started from scratch.
With over 5 years of substantial and legitimate business experience, Matthew Gambrell is a leading E-Commerce Business Coach who is passionately committed in training E-Commerce business owners and entrepreneurs to construct automatic, customer generating systems and strategies to increase customer’s checkout. Gambrell is accountable for over 50 million in gross revenue counting until today and continues to attract, high-end customers and sales for their growing businesses.
If you are of the many who is ready to revamp your business and close the gap between where you are and where you want to be, you know who to look for and contact.