What You Need To Know Before Hiring A Product Photographer

Not many people are aware of the fact that we only remember around twenty percent of what we read, but we remember around eighty percent of what we see. Product photography is therefore used by E-commerce websites, as images will attract customers to select more information about a product via the search results page.

This is where a product photographer comes in as their job is to take photographs of products so that these products sell. The role of product photography in an e-commerce store is vital and is often compared to the role of the wheels on a car.

As we know, wheels are an integral part of a vehicle and play a huge part in keeping it moving. Equally, the product photography is essential to an e-commerce store, and therefore the standard a product photographer provides needs to be the best.

Price is usually the biggest factor that’s considered for many who shop online, however, do not think that you, therefore, need to reduce the amount you pay for your product photography.

As it’s not cheap to hire a product photographer, it’s essential that you make the right choice when you select who to use in order to avoid wasting your money. If you make the right choice the first time around you can relax knowing that you have spent your money well and have invested in something that will help your business to thrive.

Before you choose which product photographer to hire you to need to ensure that you have vetted any potential photographers thoroughly. Look at their testimonials and ask to see their portfolios. Additionally, it would be worth asking them the following questions before you make your final decision:

Does the photographer have experience working with online sellers?

Being a product photographer is not enough. Since the overall goal is to make those images sell your product, it is important to make sure that you are dealing with a photographer who is experienced in eCommerce.

The photographer needs to be familiar with all the guidelines of platforms and know-how to show the product at the best angle and at the same time stay within the rules.

Is editing included in the fee?

Editing is not always included. So, make sure before you place the order that you may be charged extra.

What’s the turnaround?

I guess this is the most frequently asked question since photographers tend to be delaying images all the time. In most cases, the turnaround is about one month. So, you have to mutually agree on the date before scheduling.

For example, at ISA AYDIN Product Photography, the regular turnaround is 10 business days and they usually deliver within one week. They also offer expedited delivery which is 3 days.

How about the pricing? Is it fixed or hourly?

A lot of photographers are charging on per hour basis. This sounds very disputable since the ways people work are different. One photographer can deliver 10 images per hour while another one can only do 1. It’s always best to pay only per the number of images that you will receive.

Will your images be copyrighted?

Make sure that your product photographer provides full copyright for the images. Some photographers may charge extra per the number of times the images were viewed or pricing can be different for commercial images.