Nobody likes spam. Even those who send it out themselves hate to go through dozens and hundreds of letters every day in search of something important. In addition, spam is illegal and many countries have criminal penalties for organizing and sending spam, up to and including jail time.
The sad thing is that many people unknowingly transfer their dislike to spam and to email marketing, believing that this is just another, more “scientific” name for bulk unsolicited mailing. Is it so? Is there something in common between spam and email marketing?
- Spam is a mass mailing of advertisements or other messages to persons who did not give their consent to receive them.
- Email marketing is an internet marketing tool that allows businesses to communicate directly with customers.
Both spam and email marketing achieve their goals with emailing, which is why they are often confused. However, if you compare both tools, you see there are far more differences than similarities.
Spam is an extremely negative side effect of using email, and email marketing is a highly effective business tool for increasing customer loyalty and increasing sales of your products and services (especially repeat ones).
Let’s consider a detailed definition of both terms and also analyze the difference between email marketing and spam and the possibility of earning money on email marketing.
What is email marketing and what is it for
Email marketing is all about using email to do business. In simple words, it allows you to create communication between the business and potential customers. As a result, sales are increased from this communication or customers are retained.
Let’s take a closer look at email marketing when blogging on the Internet. Let’s say you are reading a blog on making money on affiliate programs and decided to subscribe to receive news from the blog. For this, a subscription form and an email address are used.
Further, letters from the author of that blog to whom you were subscribed will come to your mail. It turns out that the author of the blog has built communication between you (the subscriber) and him (his blog, services or brand).
This is exactly what email marketing is for, to make money, receive announcements or emails. It will allow the author of the blog or brand to make money through the Internet, for example, by sending people useful products or services and so on.
In email marketing, the recipients of emails are your subscribers, customers, partners who personally confirmed in one way or another their desire and consent to receive emails with announcements or/and advertising from you, which means they are interested in the products you offer or are interested in the services you provide.
Among other things, even if a subscriber at some point suddenly changes his mind about receiving your mailings, he can easily, most often in one click, unsubscribe from receiving emails from your company.
It should also be mentioned that in spam mailings, too, quite often at the bottom of the email there is a link to unsubscribe and refuse to receive letters, but clicking on such a link rarely leads to the desired result. In the worst case, after clicking on such a link, your e-mail address will get into a dozen or hundreds of other databases with “live” active recipients, after which the spam flow will increase even more.
What is spam and what is the difference between it in email marketing
Next, let’s look at what is the main difference between email marketing and spam mailing. In simple words, spam is a mass mailing of any kind of advertising and announcements to users on the Internet.
That is, a person, for example, has never subscribed to a blog, or any other site, but he receives letters with various offers to the mail. Usually, such letters go directly to the “spam” section of the mail. For this reason, users may not read the email or simply delete it by clicking on the “clear spam” button.
The difference between spam and email marketing is that in the first case, the mailing is done not to the target audience, but in the second case to the target one.
For example, you bought a subscriber base online, downloaded it, or rented it (not the target audience).
And if we talk about target subscribers, then they subscribe to your news themselves, that is, they use your subscription resources for this. This could be a blog, video, and so on (your target audience).
Moreover, by sending spam, you run the risk of being among suspicious users, and no one will definitely read your emails. Therefore, it is important to work with a “live” subscriber base so that there is a result not only in the delivery of emails but also in earnings.
How to make money on email marketing
To make money in email marketing, you need a subscription base. Resources such as social networks, a personal blog, a YouTube channel, subscription pages and so on will help to collect it.
When your subscription base is collected, it can be turned into customers or partners. Through the service of mailing letters, you can send letters to people with an offer to buy goods, or participate in some profitable promotion. Thus, subscribers will become customers, and you will earn money from sales.
It is advisable to give people the information that would solve life issues. For example, training on affiliate programs from scratch, creating and promoting a blog.
Unlike spam mailings (which, in the meantime, account for about 80% of all global mail traffic), which cause only anger and resentment among most recipients, competent email marketing helps build communication between customers and your company, as well as increase trust and customer loyalty.
Agree, it’s so easy to keep clients informed on issues of interest to them, and it’s so nice to receive congratulations on personal and professional holidays from partners.
Searching for the solution to increasing email marketing revenue?
Are you ready to use marketing automation software to optimize your operations as efficiently as possible? If you’re tired of repetitive and routine tasks and want to grow your leads, automating your business will prove to be a valuable ally. But how to do that? Well, with the best tools available on the market, you can really work wonders!
eSputnik is the next step in your email marketing strategy. The company was founded back in 2012 and in just a few years, the company has become a regional leader in the direct marketing field. eSputnik is an omnichannel marketing automation service that allows launching promotional campaigns via Email, SMS, Viber, and Web Push Notifications.
This software has a lot of useful built-in features especially for online stores and eCommerce businesses.
- It will let you personalize your marketing messages for each and every subscriber, in real-time, based on how they interact with your website and messages.
- Will help you create a template and then use it to automatically generate personalized emails using the JSON structure.
- You will also be able to create dynamic one-to-one messages using conditional statements, cycles and math operators.
Now you know that email marketing can be used not only for sending emails but also for making money.