A skincare brand that is owned by Australians and produced down under has made the strategic move to sell outside the Australian market.
Bondi Goddess products are exclusively available through website DaigouSales.com which connects Australian businesses to the Chinese market.
The bold business strategy meets the Chinese markets demand to source Australian health and beauty products amid a fear that products in China could be fake or cause bodily harm, news.com.au reported.
Bondi Goddess (pictured) is an Australian owned skincare company that is produced in Australia
The products are not available for Australian consumers as they are being sold on DaigouSales.com (pictured) for young Chinese women
DaigouSales.com founder Dr Matthew McDougall explained how they assist this process: ‘Daigou is a term meaning buying on behalf of and it refers to Chinese Australians who live here, who are buying products on behalf of people they know and trust in China.’
Erinjayne and Alan Plummer, a married couple from Sydney, created Bondi Goddess and tailored their products toward young Chinese women.
‘We found there was a huge gap in the market in that 18-28 age group and we thought it would be fantastic to launch products in China,’ Mrs Plummer said.
The company’s website boosts a stereotypical Australian appearance with two blonde haired women promoting the products at famous Bondi Beach.
‘Inspired by the secret of ocean purity, and caring for the environment, Bondi Goddess beauty products are made from naturally derived ingredients and sourced using ethical and sustainable practices,’ the website reads.
The company is owned by Erinjayne and Alan Plummer – a married couple from Sydney – who conducted market research to create the four skincare products (pictured: two products)
The products marketing strategy claims the products create ‘a fresh from the ocean glow’
Their marketing strategy addresses the formulation of the skin care in achieving ‘a fresh from the ocean glow,’ as the skin of Chinese women is impacted by high pollution.
Market research allowed the married co-founders to create the four unique skincare products to meet the concerns of Chinese women.
These include a cleanser ($39.88), an anti-pollution serum ($59.88), a collagen serum ($69.88) and a whitening serum ($69.88).
The pricing of the products have been strategically rounded to 88 cents in consideration of Chinese culture where the number eight has traditional significance as being the luckiest number.
The Plummers intend to introduce Bondi Goddess to the Australian market in their long-term goals for the skincare company.
DaigouSales.com currently has 400 Australian brands selling their products to around 4000 members, Dr McDougall claims.
Emerging brands like Bondi Goddess are not the only companies using the website as companies such as Unilever, Blackmores and Swisse also sell their products on DaigouSales.com.
The Plummer’s intend to introduce Bondi Goddess to the Australian market in their long-term goals