‘It was life changing, the greatest of all time’: Why beauty experts are going crazy for this ‘flawless’ $42 concealer
- Australians are raving about a $42 concealer from US brand Too Faced
- The concealer promises bright, radiant skin while hiding wrinkles and creases
- Some have called it ‘the greatest concealer of all time’ as well as ‘life changing’
A new full coverage concealer is taking the Australian cosmetics industry by storm.
Born This Way by Too Faced is an oil-free, buildable and hydrating concealer that provides ‘undetectable coverage’ while hiding dark circles, fine lines and wrinkles.
The product has garnered a 4.2 star rating as well as rave reviews on Mecca’s official website, and is available online for $42.
A new full coverage $42 concealer is taking the Australian cosmetics industry by storm
According to Too Faced, the concealer helps to ‘delicately replenish skin’s moisture levels’ while also brightening and boosting radiance for a smoother, more youthful appearance.
‘I bought this yesterday and it was life changing – full coverage, lightweight, long-lasting and flawless,’ one user said.
‘This has incredible coverage, doesn’t crease or look too dry or cakey,’ another impressed customer wrote.
‘I bought this and it was life changing – full coverage, lightweight, long-lasting and flawless’
‘Greatest concealer of all time! I really adore it,’ a different reviewer said.
The inspiration for the product comes from the famous Beyonce mantra ‘I woke up like this’.
Too Faced co-founder and CEO Jerrod Blandino set out on a mission to create coverage so subtle, you will have ‘everyone thinking you were Born This Way!’.
The inspiration for the product comes from the famous Beyonce mantra ‘I woke up like this’
The product is formulated without gluten and parabens, and is also cruelty free
The product is formulated without gluten and parabens, and is also cruelty free.
Some said they had been previously disappointed that Born This Way was unavailable in Australia, but Mecca ‘pulled through’ and brought it to market quickly.
The only criticism of the product was that the available shades all come with yellow undertones.