A new wave of influencers are taking over social media, but instead of sharing their favourite lipsticks they’re revealing how to scrub surfaces.
Cleaning and de-cluttering gurus are eclipsing beauty bloggers as savvy homeowners show off their gleaming homes – offering tips and advice along the way.
Leading the way is the original ‘Queen of Clean’ Lynsey Crombie, who at 39 has racked up an impressive 68,000 followers with her household hacks.
While Sophie ‘Mrs Hinch’ Hinchcliffe has a mob of devoted fans – ‘dubbed the ‘Hinch Army’ – who pore over pictures of her immaculate home.
And Nicola Lewis – aka This Girl Can Organise- has found fame sharing her genius tips for decluttering messy homes.
At 39, ‘ Queen of clean ‘ Lynsey Crombie has racked up an impressive 68,000 followers with her household hacks. She is one of the original cleaning gurus as the trend takes off on social media, with hundreds of thousands of homeowners looking for helpful household hacks
Nicola Lewis – aka This Girl Can Organise – has found fame sharing her genius tips for decluttering messy homes (left); while Sophie ‘Mrs Hinch’ Hinchcliffe has an army of devoted fans ‘ dubbed the ‘Hinch Army’ – who pore over pictures of her immaculate home (right)
Meanwhile, high street store Savers reports that sales of its household products have risen by 11 per cent so far this year.
Doug Winchester, managing director at Savers, said: ‘There is something meditative about watching someone else clean their home on a screen.
‘It’s similar to watching gourmet cooking programmes while eating a sandwich, but unlike MasterChef we’ve found that it really spurs us, and our customers, on to take pride in our cleaning.
‘We’ve definitely seen more and more customers coming into our stores and showing colleagues their phone to find the exact products shown in these social media videos.’
He added: ‘In the last thirty years technology has changed the way we work, relax and socialise but in that time technology has not changed the way the majority of us clean our homes so this new ‘cult of cleaning’ is perfect for those going back to basics in areas of their lives.’
The purist
Lynsey Crombie has racked up an impressive 68,000 followers with her household hacks, like using lemon juice for everything from water marks to limescale, microwave cleaning and grease stains. She has shared some of her top cleaning tips exclusively with MailOnline
‘Queen of clean’ Lynsey (pictured) champions the important of ‘safe cleaning’ and encourages her fans to avoid mixing chemical products and read instructions carefully
Lynsey shares regular tips and techniques as well as recommended products (pictured) earning her almost 70,000 followers. She has appeared on Obsessive Compulsive Cleaners
A regular face on TV, cleaning expert Lynsey Crombie has racked up an impressive 68,000 followers with her household hacks.
One of the original cleaning gurus, the Peterborough dweller prefers the natural method when it comes to dirt-busting and has been known to use anything from potato skins to banana peel to keep her home in mint condition.
She champions the important of ‘safe cleaning’ and encourages her fans to avoid mixing chemical products and read instructions carefully, while championing the benefits of cleaning for mental health.
The mother-of-three has appeared on Channel 4’s Obsessive Compulsive Cleaners and has previously admitted to spending up to £80 on her weekly budget on household products.
Sparked by a traumatic family incident, Lynsey has used cleaning as a way to stay focused and motivated.
Speaking exclusively to MailOnline, she said: I now use my social media pages to encourage others to clean to help with mental health issues and keep them clean and organised using the #queenofcleaneffect.
‘I love making my own cleaning products and often use the old fashioned methods of cleaning. I would love to go back in time and send the day as a Victorian maid experiencing real hard work.’
The viral sensation
Mrs Hinch, from Essex, went viral this week thanks to her hugely successful Instagram account where some 279,000 devoted fans pore over pictures of her immaculate home (pictured)
Sophie Hinchcliffe’s immaculate living room, cleaned with a mix of bicarbonate of soda, white vinegar and Mountain Air Zoflora. The hairdresser said: ‘I created my home page instead of bombarding my friends and family with pictures of my home on my personal account’
Sophie ‘Mrs Hinch’ Hinchcliffe from Maldon, Essex, hit headlines this week when her Instagram account – set up to share pictures of her home – went stratospheric.
The hashtag #MrsHinchMadeMeDoIt has over 3,000 posts of people sharing their own cleaning routine and must-haves, while Sophie is close to hitting 280,000 followers.
The newly-married hairdresser, 28, told Essex Live: ‘I created my home page instead of bombarding my friends and family with pictures of my home on my personal account. Then it just spiralled and I couldn’t be more grateful.’
She added: ”It started off as around 200 or 500 a month and now it’s as many as 35,000 a day. It’s in the last four to six weeks that it has gone viral. I’ve got followers from Ireland, the US and Australia and they are all amazing.’
The professional organiser
A snap from Nicola Lewis’ Instagram page where she shares snaps of her immaculately arranged household objects. She is known to her 33k followers as This Girl Can Organise
A pantry makeover courtesy of Nicola Lewis, aka This Girl Can Organise, who offers personal decluttering services to get messy homes in order as well as bespoke PA services
As well as snaps of enviably tidy homes, Nicola offers her decluttering tips. For cupboards, she advises emptying the contents completely before executing a ‘sort and purge’ strategy
Nicola Lewis, from Essex, is a bonafide decluttering guru who spent 20 years in investment banking before launching her business in 2017.
She offers personal decluttering services to get messy homes in order as well as bespoke PA services.
Nicola has racked up more than 33,000 Instagram followers with her snaps of painstakingly organised pantries, drawers and wardrobe.