If a few years ago the answer to this question was ambiguous, now, when people spend more and more time on the Internet, it is safe to say that your own site will certainly benefit its owner.
Moreover, the importance of Internet technologies in people’s lives has grown so much that the creation of a website is a prerequisite for business development.
Company business card
A website is a company’s image. A website for a company in the 21st century is, first of all, evidence of its technical modernity. All successful companies of our time have their own website, which helps clients to find out detailed information about the company’s activities.
A beautiful design and detailed information about the goods and services provided by the company are the main keys to creating a positive impression of the company with customers and competitors.
It is worth remembering that creating a website to support the company’s image must be taken seriously. A well-designed site visually and technically will inspire more confidence in customers than a web resource consisting of a couple of primitive pages and hosted on free hosting.
Powerful communication tool
The company’s website is designed to provide customers or business partners with detailed information about the company, its services, and its products.
To be effective, information must be structured, truthful, and up-to-date. It may happen that a client wants to find out information about the company, but does not dare to call the company and find out the answer to his question. Thus, the firm may lose new clients.
If there is detailed information about the company, the user can immediately find out all the information he is interested in and decide for himself whether it is worth ordering the services or goods of the company.
Very often on the websites of successful companies, there is a chat function with a consultant, thanks to which a client or business partner can instantly find out the answer to any question of interest.
The company’s website also helps employees connect with each other. For example, employees in the main office can easily communicate and exchange information with colleagues from remote branches.
Interaction with old and new partners
Because every user can go online and get the information they need at any time, business owners can constantly interact with customers or business partners.
It is not for nothing that the site is called an around-the-clock virtual office, because, ideally, having visited it, the user will be able to get all the necessary information without much effort. By setting up a technical support service or mail on the site, companies will be able to interact with customers and partners 24 hours a day.
Entering new markets
One of the most significant advantages of a website for a business is that the Internet resource is not tied to a specific location. This means that a company can be located anywhere in the world, but at the same time provide goods and services to users from all over the world.
Thus, a company can find new sales markets, business partners, or buyers from all over the world and then interact with them through its web resource.
Commercial perspective
Having created a website and filled it with information, the owner of the company can engage in the direct sale of goods and services via the Internet. A few years ago, online shopping was considered dangerous, but now more and more users make purchases without leaving their homes.
If you have a professional team to help with the creation of an online store, the web resource will quickly bring benefits to its owner.
An online store, unlike an office, does not take up space. With a large number of products, the business owner does not need to look for a place to place them. On the Internet, he can download a huge number of product cards and sell them easily.
On successful online stores, the number of visits can reach several tens and hundreds of thousands per day. Physical offices could hardly cope with such a flow of visitors.
In addition, if the server part of the site is properly configured, the information will be automatically recorded and sorted.
Inexpensive form of advertising
With the help of the site, you can very easily and quickly attract new customers without spending a lot of money on offline marketing methods. Going online for the company will allow you to significantly expand the audience while paying much less.
Moreover, thanks to modern tools for analyzing traffic to web resources such as Google Analytics, you can find out the exact number of new customers and visitors and, based on this information, analyze the company’s success.
Mass media
Through a news feed, social media page, blogs, or best free press release sites where a company can share news or important information about its activities and achievements. This inspires confidence among customers and partners, and with a competent design of the news feed or mailing list, in this way you can attract new customers.
Customized websites or social networks?
Why do you need a company website if you can promote your company on social networks?
Sometimes business owners may have doubts: “Why create a website if you can use social networks to promote your business?” Social media is a good advertising platform that will help you attract new customers.
Business promotion on social media is popular due to the rapid growth of the target audience and the ease of doing business. Plus, promoting your business on social media is free. But on the other hand, business promotion on social media is severely limited.
Additional features cannot be added on social media.
Due to the fact that creating a group on social networks takes a minimum of time and effort, a huge number of similar groups have arisen, so the competition here is very tangible.
Social networks are designed for the end consumer, so the development of the B2B sector in social networks is difficult.
The best option is to create your own website and back it up with a page on a social network. This will increase website traffic and attract new customers from social networks. Many leading companies in the world adhere to this tactic.
Professional web developer team or website builder?
Building a website from scratch versus website builders: why is it more profitable to choose the former?
After the site owner has decided for himself why his business needs an Internet site, an equally serious question arises: “What is the best way to create a site?” There are two ways to create an Internet resource: you can order the creation of a website from professionals, or you can use a website builder.
At the initial stage of doing business, a website builder may be the best solution, but in the long run, it is recommended to create and promote a website on your own or using the services of specialists.
And although it is quite easy and inexpensive to create web resources using site builders, such services have a number of drawbacks that may appear with their further use.
Limited functionality. Typically, site builders provide a basic set of features and functionality that a page owner can use. Therefore, any attempt to add an additional script or plugin to an Internet resource will not be successful.
Some services provide an opportunity to buy additional functions, but they will be strictly limited. Along with this, its own site allows its owner to add any plugin or create completely new features for the site.
Advertising. The key point that repels those who want to create a website from using constructors is the constant advertising that the service embeds on the site. Disabling ads is often part of a paid service package.
Difficulties in promoting the resource. There are several levels of the domain, and the location of the site in the search results depends on them. Search engines automatically downgrade third and even second-level domains located on free hosting, giving preference to sites on paid hosting.
Optimization. SEO promotion opportunities in website builders are ineffective or are included in the package of paid services. This will result in low positions of the resource in search results and poor traffic.
Template style. Internet resources created by website builders are easy to distinguish: they are of the same type in their structure and design. Constructors are rigidly bound to the standard design structure, so it will not work to create your own unique design on such services.
Thus, website builders are great for small web projects, but in order to attract new customers and get the most out of the company’s website, it is recommended to create a website without using these services.
Your website promotion
The value of a press release for website promotion. In theory and practice, site promotion is the concept of a press release. This is a news item directly related to the site, both by topic and by links.
More often, press releases are used by businesses, online stores, and companies. They briefly tell about any event that happened or is planned for the company, the owner of the site. For example, conferences or sales.
Unlike news, which can be published in a separate section of the site, press releases are created for third-party news sites, portals, and publications.
Placing a press release on a significant news site increases the weight of the site itself, its link popularity, and citation. The main requirement for a press release is uniqueness, brevity, and an open link to the site.
Press releases, the so-called short notes about a firm or company, about the achievement of a certain result or the release of new products, about an event at the company, the delivery of a new product to the Internet store, and other company events that go beyond the daily work.
A press release, as news content linked to a company’s website, can be used to promote the site and increase the link popularity of your web resource.
Another option is an SEO agency working with a blogger outreach service for promotion.