Why Email Subject Lines Are So Important!

Email subject lines are the first thing your recipient sees when they open their inbox, and they’re often the deciding factor on whether or not someone reads your email.

As you may know, a good subject line can make all the difference between getting lost in an inbox and being opened by a prospect interested in what you have to say.

You have less than a second to convince someone to read your email

Conversational subject lines are often the ones that get read. A study by Litmus found that emails with a conversational or personal subject line were opened 11% more often than those with traditional, bland subject lines.

Not only does this make it more likely that you’ll get your message across, but it also makes you appear more human and approachable—two things your recipients will appreciate when trying to figure out if the message is worth their time.

If you can’t come up with a conversational subject line on your own, try using free AI email writing tools.

It will give you some great suggestions based on the content of your email, which is always helpful when trying to write something that doesn’t sound generic or salesy.

You need to capture attention while also making it clear what the email is about

Your subject line should be clear and concise. A good subject line will inform the recipient what they can expect from the email. It should also be unique and interesting so that if it is caught in a crowded inbox, it stands out.

For example, if your email is about an event you are organizing, instead of just saying “Event” in your subject line, come up with something more specific like “Important Event Notice: $5 Entry Fee” or “Special Event! Must See! Register Now!”

Both examples provide details that are important to readers while still making them sound exciting enough to open immediately.

This approach will help ensure that people read your emails instead of just skimming through their inboxes looking for something interesting or time-sensitive.

Another great way to increase click rates is by including relevant links within the content which connect back to why they’re reading in the first place (i.e., an ad about tickets for an upcoming concert).

If someone clicks on these links, then there’s no doubt they want more information about whatever topic was advertised earlier in this same message thread – which makes sense considering how much time and effort it took to create such detailed content beforehand!

The best email subject lines have 2-10 words in them

As you compose your email, it’s essential to keep in mind that the subject line is the first thing most people will see. Think of it as a promise of what’s inside the email. If you don’t get this right, they won’t bother reading further.

As such, here are some best practices:

  • Use relevant words that will interest your readers and make them want to open your message
  • Keep subject lines short; no more than 10 words or so (this will increase click-through rates)
  • Make sure your subject line relates to the content of your message—but don’t give away too much!

Use the words “you” and “your” to make it personal. You can also use numbers, as in “5 ways to…” or “3 steps to…”

Personalize the subject line based on the recipient if possible

If you can, personalize the subject line based on the recipient. For example, if you’re emailing someone who works at your company and their name is Dave, use “Hi Dave” in your subject line. If that’s not possible, then use a generic version of it like “Hi” or “Hello.”

If it’s still not possible to personalize or even just have an informal greeting then don’t use a subject line!

Instead, use the body of your email to explain why you’re writing. For example: “I just wanted to let you know about an issue we’ve been having with the online ordering system.”

The subject line is your first impression. It makes or breaks the open rate and will either get you a quick response or a quick delete.

It doesn’t matter whether you use the best email marketing software for Shopify or an email marketing agency to help you with your email marketing campaign; if your subject line is not good enough, you will not get the open rates you want!

If you can personalize the subject line based on the recipient, that’s great! If not, use a generic one that will be relevant to all recipients (e.g., “Early access to our new product!”).

If neither of these options is available for your email marketing campaign, don’t even send it out—you’ll only hurt yourself by having an unappealing subject line.

Think carefully about what you write in your subject line

As we mentioned before, your email subject line greatly affects how successful your outreach is. It’s essential to create the right subject line for each campaign and maintain consistency across all of your email subject lines.

You want people to recognize an email from you at first glance and feel confident that it will be worth their time reading through the rest of the message body.

***

Author Bio: Ajitha Victor is a content marketer at the TargetBay marketing team. She loves creating content and inbound marketing. She loves reading and creative writing.