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Why these $207 ‘day heels’ have a 28,000 person waiting list

For women around the world, finding suitable footwear to wear at work can be tricky territory to negotiate.

Office shoes must be many things: comfortable but stylish, smart and sophisticated yet seamlessly adaptable from business to pleasure wear for after work drinks on Friday evenings.

San Francisco-based fashion brand Everlane spotted a gaping niche in the market for chic but sensible heels, and went on to create a versatile option beloved by women everywhere – so beloved, in fact, that the style developed a jaw dropping waiting list of 28,000 people within hours of launching. 

The Day Heel is priced at $207 and has garnered a cult following thanks to its fashion forward, easily wearable and reasonably priced design.

The Day Heel (pictured) costs $207 and is renowned for its comfort, stylish design and versatility

The Day Heel comes in three styles and 16 colour ways, allowing shoppers to choose between 100 per cent Italian leather, suede or Everlane’s ‘stacked’ version which comes with a black block heel and a different colour top.

Described as ‘a heel you can walk in all day’, the shoe comes with a sturdy, two-inch heel and a malleable, elasticated back with a ‘ballet-inspired silhouette’.

After initially launching in April 2017, the Day Heel sold out within 24 hours and rapidly generated a waiting list of 28,000 people.

The Day Heel comes in three styles and 16 colour ways, including 100 per cent Italian leather

The Day Heel comes in three styles and 16 colour ways, including 100 per cent Italian leather

The shoe sold out less than 24 hours after launching in 2017 and rapidly generated a waiting list of 28,000 people

The shoe sold out less than 24 hours after launching in 2017 and rapidly generated a waiting list of 28,000 people

Since then, the shoe has racked up a 4.4 star rating on the brand’s official website, as well thousands of customer reviews praising its versatility and comfort.

Writer Lisa Przystup called the shoe ‘an Italian-made heel that lifts and lengthens, without killing our feet’.

‘I just love how the leather of this shoe molds to my foot – the soft elastic keeps it in place without any pinching,’ a delighted customer wrote.

The Day Heel looks great with a casual outfit like jeans or dressed up with a stylish ensemble

The design received a slew of five star ratings

The Day Heel looks great with a casual outfit like jeans or dressed up with a stylish ensemble

‘I love The Day Heel – I have wide feet and they fit perfectly. They look great with a casual outfit and jeans or dressed up,’ another said.

Others who gave the shoe a winning five star review declared them to be ‘worth the hype’ and worth far more than what they paid.

‘Amazing product. I run a restaurant and wanted something that looks nice, but withstands the demands of my 12 hour days.

‘This shoe does the job and then some – I need it in all colours!’

A number of customers recommended choosing a half size bigger than your normal fit.

Read more at DailyMail.co.uk