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Why You Need to Use Colors That Make You Hungry in Food Packaging

Colors are important in the world of food packaging. Here’s why you should use colors that make you hungry to package your edible items.

Color plays a major role in your mood, and it can also affect things like hunger and sleep.

In the world of food packaging, there are certain colors that make you hungry, enticing consumers to buy specific products.

If you want to learn more about what colors to use in food packaging and why it matters, read on to discover the unique way that color influences consumers.

What are the Colors That Make You Hungry?

Specific colors can have an underlying psychological effect on hunger levels. In the food packaging industry, the most influential colors are red and yellow.

You probably already know that the famous fast food restaurant McDonald’s uses these colors in their branding. It can be just as effective for food packaging to encourage people to buy your products.

Red and yellow are known to stimulate the appetite, which is why many food products use these colors to sell their products. Not only do these two bold hues make people hungry, but they’re highly effective at grabbing people’s attention.

If you’re packaging gourmet food, you can use these colors, but make sure you to it in a more refined way. You can also incorporate either red or yellow with other colors in your packaging design.

For candy and sweet treats, bright colors can also be stimulating and entice people to buy your products. Rainbow colors, lively neon hues, and anything that looks appealing to the tastebuds is an excellent choice for ice cream and candy.

For single-flavor products, consider packaging your items using the color that matches what you sell. For example, if you sell cherry pastries, make your packaging a nice and bright cherry red. If you sell orange beverages, incorporate orange in your product packaging alongside other colors.

Colors for Health-Conscious Consumers

As you think about colors that make you hungry, healthy foods require a specific palette. Stay away from the classic red and yellow tones for this type of food since it could turn certain consumers off.

If you want to make your packaging creative, consider enlisting the help of a packaging design agency. They can help you brainstorm and come up with new colors, shapes, and wording.

Green is often used to indicate that you sell healthy or earth-friendly products. If you choose to use green, just make sure you stick to appetizing shades and stay away from tones like “army green” that could end up having the opposite effect.

Some healthy food manufacturers like to pride themselves on their clean products, so they tend to use white in their packaging. White can be effective if you have a bold logo or lettering, but it does nothing to stimulate the appetite.

If you want to highlight your product packaging using a white background, make sure you add some other colors that will make people hungry and curious about what you sell. A mixture of red, orange, and yellow can be a good option.

Black may not necessarily make you hungry, but it does denote a sense of luxury. Use black in your product packaging if you’re selling a high-end food item to more selective consumers.

For healthy food, you can use earthy tones like brown and green, but make sure they don’t look too bland. These tones tend to be a bit understated and may indicate that the food you’re selling has little flavor, which can potentially turn buyers away.

How Different Colors Play a Role in Hunger

Each color you see denotes a specific feeling or mood that can translate when you use it in food packaging. Red not only stimulates hunger, but it also evokes memories of tasty treats like sweet strawberries or a ripe red tomato.

The color red has been shown to increase the heart rate, which may explain why it’s so popular in advertising and food products. This bold color stimulates the brain’s neurons and denotes rich or sweet flavors that are extremely appealing.

Yellow can stimulate the appetite as well as garner consumer attention the fastest. This vibrant color is also known to help the brain release the “feel-good chemical” called serotonin.

Orange is an appetizing, attention-grabbing color, but it should be used with caution. Unless you’re selling something cheese or orange-flavored, you may want to keep your use of orange to a minimum.

Using blue can be beneficial if you’re marketing seafood products or anything that contains blueberries. Otherwise, blue should be used for lettering and logos and not to denote the food you sell or it may not appeal to your buyers.

Green typically evokes images of healthy, natural foods, but it should also be used with caution. Make sure you incorporate green in a way that will look appetizing and natural, not forced.

White is a good blank canvas to use, but it shouldn’t be used as your main packaging color. If you use all-white packaging other than the wording, many consumers will assume the food inside is generic or tasteless.

Choose Your Colors Wisely

When you consider colors that make you hungry, create packaging that will stimulate the appetite and encourage people to buy your products. Stay away from brown and green unless you can use it in a smart, creative way that won’t scare buyers off.

Red and yellow are highly effective, but be sure you add a few other colors so your packaging looks fresh and unique.

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