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Woman, 27, makes $520,000 in 30 DAYS after her natural keratin-like hair treatment goes global

A woman who loved getting expensive Keratin hair treatments at a professional salon has made $521,000 in 30 days by selling her own natural, smoothing hair product that keeps your mane frizz-free for three months. 

Georgiana Grudinschi, 27, created O’wow in August 2019 with $1,000 in the bank after growing tired of paying a premium price for chemical-laden haircare that took hours in the chair to apply – and it ships for free to Australia.

‘The aim was to develop a product that would deliver a shiny, after-hairdresser look in an accessible at-home format and with long-lasting results,’ the Estonia-based blonde beauty told FEMAIL.

‘Similar treatments at salons can cost up to $750, whereas O’wow’s at-home kit is available for just $86.90.’

Georgiana Grudinschi (pictured) created O’wow in August 2019 with $1,000 in the bank after growing tired of paying a premium price for chemical-laden hair care

'The aim was to develop a product that would deliver a shiny, after-hairdresser look in an accessible at-home format,' the Estonia-based blonde told FEMAIL (a transformation pictured)

‘The aim was to develop a product that would deliver a shiny, after-hairdresser look in an accessible at-home format,’ the Estonia-based blonde told FEMAIL (a transformation pictured)

What does a keratin treatment involve?

A keratin is a smoothing treatment that seals the hair cuticle with a coating of protein that eliminates frizz, and adds softness and shine. 

The process can take anywhere between one and three hours depending on hair type, length, and fullness. 

It also involves blow drying and flat ironing the hair after the treatment is finished, to lock in the effects.

Source: The Ouai 

Georgiana admitted to getting ‘addicted’ to the divinely shiny, straight locks keratin creates, with the chemical able to penetrate into the hair cuticle and work to repair damage caused by heating implements and colouring. 

However she was disappointed to hear that most salons use keratin treatments that contain formaldehyde, which has been linked to chest pain, shortness of breath, coughing, and nose and throat irritation.

It has also been linked to cancer and the development of asthma. 

‘These findings made me even more motivated to find not only a more convenient and affordable option but also an option which would not compromise my health,’ Georgiana said.  

The all-inclusive smoothing kit contains a sulphate and paraben-free shampoo, conditioner and treatment serum which delivers the same results as a traditional Brazilian Blowout

The all-inclusive smoothing kit contains a sulphate and paraben-free shampoo, conditioner and treatment serum which delivers the same results as a traditional Brazilian Blowout

One application of the serum onto clean hair is all that's required for three months of smooth strands

And with the coronavirus pandemic forcing people to stay indoors and avoid their hairdresser as much as possible, sales have dramatically increased by 1600 per cent since February

One application of the serum onto clean hair is all that’s required for three months of smooth strands

'Sales keep constantly increasing. In the past 30 days we have sold 6,000 units which is $521,000 in revenue,' she said (a transformation pictured)

‘Sales keep constantly increasing. In the past 30 days we have sold 6,000 units which is $521,000 in revenue,’ she said (a transformation pictured)

The all-inclusive smoothing kit contains a sulphate and paraben-free shampoo, conditioner and treatment serum which delivers the same results as a traditional Brazilian Blowout. 

One application of the serum onto clean hair is all that’s required for three months of smooth strands.  

And with the coronavirus pandemic forcing people to stay indoors and avoid their hairdresser as much as possible, sales have dramatically increased by 1600 per cent since February 2020.

‘Sales keep constantly increasing. In the past 30 days we have sold 6,000 units which is $521,000 in revenue,’ she said. 

‘With the current sales volume we are on track to make $5million in revenue for the first year of operation which feels surreal.’ 

'With the current sales volume we are on track to make $5million in revenue for the first year of operation which feels surreal,' Georgiana said (pictured with boxes of the product)

‘With the current sales volume we are on track to make $5million in revenue for the first year of operation which feels surreal,’ Georgiana said (pictured with boxes of the product)

And the results speak for themselves, with clients sharing snaps of their sleek mane just hours after finishing the treatment (pictured)

And the results speak for themselves, with clients sharing snaps of their sleek mane just hours after finishing the treatment (pictured)

And the results speak for themselves, with clients sharing snaps of their sleek mane just hours after finishing the treatment.  

‘I have spent four decades trying different hair treatments in search of straight, shiny and non-frizzy hair and I feel like I have finally found the holy grail for my hair. Please don’t discontinue this product. I’m a subscriber for life,’ one woman said.

‘O’wow is absolutely phenomenal. I was blown away by how manageable my hair became. I will honestly tell the creator of this treatment to give herself a massive pat on the back for creating a product that is accessible to all women,’ said another.

Georgiana and her team are in the process of preparing another product which will launch within a month

Georgiana and her team are in the process of preparing another product which will launch within a month

A third added: ‘Really love this product – easier to apply than I expected and instant results. I have frizzy hair and this definitely made a difference. Hair continues to feel and look sleek, it’s lovely to have that “just been to the hairdresser” feeling every day’.

Georgiana and her team are in the process of preparing another product which will launch within a month.

She said it’s ‘innovative but simple’ and will solve a hair problem every woman has struggled with.

Australians can ship the products to their doorstep for free from the website here

Read more at DailyMail.co.uk