Woolworths and Coles slash the price of more than 600 products to help ease cost of living stress – including pantry staples, potato chips and top cleaning buys
- Woolworths and Coles have each slashed the price of 300 ‘staple’ products
- The products include everything from food, toilet paper and laundry detergent
- This comes following the increased pressures on Australian households
Woolworths and Coles will be slashing the price of hundreds of household staples this summer as a result of the cost of living crisis.
Woolworths have aptly named its mission to cut costs the Prices Dropped campaign while Coles dubbed its similar program the Dropped and Locked promotion.
Both added that the price rollbacks are on top of the retailers’ usual sales which a Woolworths spokesperson said includes up to 5000 products each week.
The Coles scheme includes price drips on brands like Kellogg’s Kellogg’s, L’Oreal, Uncle Toby’s and Capilano honey as well as Coles’ own-brand products.
Woolworths’ told FEMAIL the price drops are on top of their regular specials which account for 5000 items each week
Woolworths: Greenseas Tuna Plain and Flavoured 95G is now $1.65 – a 25% saving – while Smith’s Chips 175g are now $2.50 – a saving of 42%
The retailer exclusive told FEMAIL the scheme also includes 400g cans of Napoliana chopped tomatoes which are now $1.40, cut from $1.80.
It also includes Sorbent Toilet Tissue silky white 24 pack which is now $13.50 instead of $15.50.
The price drops at Woolworths include Danone Activia Yoghurt 4x125g which is now $4 and 95g tins of Greenseas tuna which are now $1.65 – 25 per cent cheaper than they used to be.
A spokesperson said: ‘We will continue to review each cost increase request from our suppliers on a case-by-case basis, working together to sensitively manage market-wide inflationary pressures.’
Coles: Cold Power Advanced Clean Laundry Liquid 4L was $32.00 and is now $21.00 Dolmio Extra Pasta Sauce Bolognese 500g was $4.00 and is now $3.00 – a saving of 25%
Coles have cut the price of 300 of their ‘essential’ products including this honey
Last week, NCA NewsWire reported that Coles intended to continue its ‘dropped and locked’ scheme, which began in October.
The products included by Coles in their most recent round of price reductions include Coles RSPCA chicken drumsticks, which have been reduced from $5 to $4.50, 500g of Coles pork and beef Bolognese mince, reduced from $6.50 to $6, and Coles lamb loin chops, down from $28 a kilo to $23 a kilo – an 18 per cent reduction.
Arnott’s Vita-Weat crispbread, Coles soft white wraps, Tip Top white hamburger bread rolls and wholemeal and grain soft wraps have also been reduced in price, while Capilano honey has been reduced by 10 per cent.
Coles and Woolworths both announced savings on 300 of their ‘staple’ household items
The decision to reduce the price of more than 300 new items, which is more than double the 150 items reduced by the supermarket in October, comes amid a gruelling cost-of-living crunch for most Australian households.
Woolworths also cut the cost of 300 ‘summer grocery staples’ in a bid to ease consumer pain at the checkout.
‘We know cost-of-living pressures are being felt by Australian families, and throughout 2023 we will continue to work hard to help them save each time they shop with us,’ a Woolworths spokesman said last week.
‘While the price freeze program has come to an end, we remain focused on maximising value for our customers, and many of the products from the program currently remain at the same low price. ‘
The interest rate of 3.1 per cent is the highest it’s been in more than a decade, while in the federal government’s October budget Treasury anticipated combined power price hikes of 63 per cent across this financial year and the next.
This latest round of dropped and locked doubles the number of products compared to the first phase of the campaign according to a Coles spokeperson
‘We understand many Aussie households are feeling the pinch following Christmas and by dropping and locking the price of hundreds of popular and essential items we are honouring our commitment to helping Aussie budgets go further,’ Coles chief executive of commercial and executive Leah Weckert, said.
‘This latest round of dropped and locked doubles the number of products compared to the first phase of the campaign and we’re certain this extension will save Aussies millions of dollars over the coming months,’ she added.
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