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Woolworths is ridiculed after sharing behind the scenes video of baker making baguettes

‘This is just a long bread roll’: Woolworths is ridiculed after sharing ‘behind the scenes’ video of a baker making ‘French-style’ baguettes

  • A Woolworths video showing baker making baguettes has been met with ridicule
  • Liam Kirley offered a sneak peek at how the French-style loaves are created 
  • But many quickly pointed out the supermarket didn’t make classic baguettes


A Woolworths video showing an in-house baker making crusty baguettes has been met with ridicule after shoppers noticed crucial details were missing.

Sydney employee Liam Kirley offered a sneak peek at how the French-style loaves are created fresh in stores using a commercial mixer and an industrial machine.

But many quickly pointed out the supermarket didn’t make classic baguettes, which usually take 12 to 14 hours to rise overnight.

‘The warm end-of-the-day French baguette hits different. This is just a long bread roll,’ one said, while another wrote: ‘I am crying so hard in French right now. Bread in France tastes amazing unlike here.’

Top baker Morgan Hipworth said the supermarket ‘missed the proving stage’, otherwise known as proofing, which is the last rising of the dough before it is baked.

 

A Woolworths video showing an in-house baker making crusty baguettes has been met with ridicule after shoppers noticed crucial details were missing

A Woolworths video showing an in-house baker making crusty baguettes has been met with ridicule after shoppers noticed crucial details were missing 

While many customers said the baking technique wasn’t artisan.

‘How to make baguettes at Woolworths: transport dough from machine to machine,’ one wrote, while another said: ‘Why do you need baking experience but only use machines that do it for you?’

One added: ‘So you’re telling me when they advertise asking for a baker’s apprentice they really mean someone to just take stuff from one machine to another?’ 

However some suggested it was impossible for the short clip to show everything that happens behind the scenes of a bakery.

‘So you’re telling me that you think a 25-second video shows the extent of the job? Being a baker is extremely hard work,’ one wrote.

The response comes after Liam shared a now-viral TikTok video showing a baker using a commercial mixer to combine the ingredients together to form the dough.

Once the dough has rested, it's transferred to a 'Diva' machine where it's weighed and divided into 20 portions

Once the dough has rested, it's transferred to a 'Diva' machine where it's weighed and divided into 20 portions

The response comes after Liam shared a now-viral TikTok video showing a baker using a commercial mixer to combine the ingredients together to form the dough. Once the dough has rested, it’s transferred to a ‘Diva’ machine where it’s weighed and divided into 20 portions

The dough is then transferred to a ‘Diva’ machine where it’s weighed and divided into 20 portions before it’s left to rise.

‘So here’s how it’s done. That’s our dough going into the Diva machine. The Diva machine divides up the dough into the portions for the baguette,’ Liam explained.

The baker then placed the dough – just one at a time – into a conveyor belt machine where it’s rolled into the shape of a baguette. 

‘This is our conveyor belt machine which rolls the dough up into the baguette shape and then we put it on the tray. And then it’s ready to go into the oven.’

The final clip shows the baker pulling a tray of five freshly baked baguettes out of the rotating oven. 

‘So that’s how we make our fresh baguettes at Woolworths,’ Liam added.

The baker then placed the dough - just one at a time - into a conveyor belt machine where it's rolled into the shape of a baguette

The final clip shows the baker pulling a tray of five freshly baked baguettes out of the rotating oven

The baker then placed the dough – just one at a time – into a conveyor belt machine where it’s rolled into the shape of a baguette. The final clip shows the baker pulling a tray of five freshly baked baguettes out of the rotating oven

The video has since been viewed more than 700,000 times, with many saying they assumed the supermarket’s range of baked items were pre-made.

‘I thought the baguettes were just brought in already cooked,’ one said.

Meanwhile many Woolworths employees claimed not all stores make fresh bread.

‘Depends if you have a full scale bakery. My brother’s store does all of this. Mine comes in all frozen and we just bake,’ one woman wrote.

Another said: ‘I work at the bakery at Woolworths and have for over six months now… and I can say that my store uses frozen baguettes. Maybe your store uses fresh.’ 

While one woman added: ‘The larger stores make them fresh, the smaller stores are all partially bake, frozen breads.’



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