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Woolworths is set to launch a new range of FREE Lego-style Woolworths Bricks collectables

Woolworths is set to launch a new range of Lego-style collectables for free – complete with a mini supermarket, trolleys and delivery trucks

  • Woolworths has offered a sneak peek at its new range of Lego-style collectables 
  • Kids can build their own mini supermarket, with trolleys and cash registers 
  • Set to launch in coming weeks, customers can receive a kit with every $30 spent 
  • Woolworths Bricks collectables are made from 80 per cent recycled materials

Woolworths has offered a sneak peek at its new range of Lego-style collectables – complete with a mini supermarket, cash registers, shopping trolleys and delivery trucks.

The Woolworths Bricks collectables are made from 80 per cent recycled materials including old fridges, swimming goggles and luggage handles.

Kids will be able to build a replica of a sustainable Woolworths supermarket featuring solar panels, ‘Free Fruit For Kids’ baskets, meat, seafood and deli aisles, car charging stations, and much more.

Set to launch in stores and online in the coming weeks, customers can receive a kit with every $30 spent to build their own version of the store.

There are a total of 40 sustainable collectables to collect.

Woolworths has offered a sneak peek at its new range of Lego-style collectables – complete with a mini supermarket, cash registers, shopping trolleys and delivery trucks

Kids will be able to build a replica of a sustainable Woolworths supermarket featuring solar panels, cash registers, shopping trolleys, delivery trucks, meat, seafood and deli aisles, car charging stations, and much more

Kids will be able to build a replica of a sustainable Woolworths supermarket featuring solar panels, cash registers, shopping trolleys, delivery trucks, meat, seafood and deli aisles, car charging stations, and much more

Shoppers will be able to collect Woolworths Bricks no matter how they choose to shop – via Pick Up, Direct to Boot, online home delivery or in store.

Customers can purchase two starter kits including a baseboard and front doors, with the choice of a Basic kit for $6 and a Deluxe kit for $10, to begin their building.

As part of the supermarket chain’s commitment to growing towards a greener future, the Bricks have been certified by Good Environmental Choice Australia (GECA) so they’ve been independently assessed to meet robust environmental, human health and social impact criteria to prove they’re good for customers and the planet.

‘We are committed to making changes for a better tomorrow,’ Woolworths chief marketing officer, Andrew Hicks said.

Customers can purchase two starter kits including a baseboard and front doors, with the choice of a Basic kit for $6 and a Deluxe kit for $10, to begin their building

Customers can purchase two starter kits including a baseboard and front doors, with the choice of a Basic kit for $6 and a Deluxe kit for $10, to begin their building

The Woolworths Bricks collectables are made from 80 per cent recycled materials including old fridges, swimming goggles and luggage handles

The Woolworths Bricks collectables are made from 80 per cent recycled materials including old fridges, swimming goggles and luggage handles

‘Through our latest collectible we’re taking customers on this journey with us by showcasing in a playful and creative way how we’re growing greener.’

He said the collectables will help families use creativity and play to learn more about good environmental choices.

‘Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability,’ he said.

‘Whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies.’

Customers will have the option to drop pre-loved Bricks collectables to any Woolworths store to be recycled. 

The partnership with TerraCycle helps create a circular economy by aiding the creation of new items from the Woolworths Bricks, including park benches and garden beds.

The collection will be made available in stores and online in the coming weeks, with more details to be announced soon. 



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