Woolworths shoppers lose it after store ‘discontinues’ its mud cakes – but is all as it seems?

Hundreds of Woolworths shoppers are in disbelief after an employee announced stores will be ‘discontinuing’ their popular mud cakes.  

Liam Kirley, from Sydney who also handles the official TikTok account, shared a video stating the existing recipe will be scrapped with the retailer looking to add healthier options to their dessert range. 

A spud cake with mashed potato topping was announced as the replacement – but many believe the claim is an April Fool’s Day joke. 

‘We’re saying goodbye to mud cakes,’ he wrote in the clip.  

The $4.80 cakes are an iconic supermarket dessert beloved by millions of Aussies nationwide and three flavours are readily available.  

Sydney Woolworths employee Liam Kirley (left) claims the iconic supermarket mud cakes are being ‘updated’ – but many believe the claim is an April Fool’s Day joke

In a TikTok video he claims the recipe is being tweaked to include a mashed potato topping. Confused TikTokers flooded the comments of the video saying there’s ‘no way’ the video was truthful

‘I’m here at Woolworths to introduce the replacement of our beloved mud cake,’ Luke said in the video. 

‘Mud cakes are a quintessential Woolworths product taking pride in our stores for the past 20 years. 

‘We’re excited to announce the iconic mud cakes will be getting an update.’  

He went on to explain the mud cakes will not be rebranded and called ‘spud cakes’.  

‘In our efforts to create a more health-conscious lens to our own branded products, the spud cake – made of potatoes – will still be covered in our signature chocolate ganache but piped with potato for the signature top.’ 

Confused TikTokers flooded the comments of the video saying there’s ‘no way’ the statements in the video are truthful.  

‘What????’ one person asked eagerly, another said: ‘This better be a joke.’

Others weren’t as misguided and said: ‘I almost forgot it’s April Fool’s.’   

Another went as too far to say they’d enjoy trying the unique cake.  

‘I know you’re messing with me because it’s April Fool’s, but I still want this cake. even if it’s just once,’ the customer wrote.

In 2020 a separate video by the user Food Factory Aus went viral exposing how the must-have mud cakes are made. 

The short 20-second video exposed the industrial machinery clasping and flipping the cakes upside down before dipping the top in the melted chocolate glaze. 

The factory machines demonstrate one of the final steps involved in making the mudcakes.

After the glaze is added, the cakes are slid onto a conveyor belt before being moved to another section of the factory.

‘We know that many of our customers really love our chocolate mud cakes which are in high demand throughout the year,’ a Woolworths spokesman told Daily Mail Australia.

‘The majority of our Woolworths chocolate mud cake bases are created off-site by a leading Australian bakery supplier and then delivered to our store for our teams to complete the final touches.’