Woolworths shoppers are threatening to cancel their subscriptions and boycott the supermarket after it announced massive changes to its rewards program.
The supermarket giant announced on Monday it would make changes to its Everyday Rewards Extra subscription loyalty program from July 1.
The loyalty program allows shoppers pay $7-a-month for a range of discounts and perks including 10 per cent off one shop a month.
Changes include an increase to the annual fee, the number of points collected for each purchase will be lowered, and the 10 per cent discount only offered to in-store purchases and removed from online purchases.
The change has caused widespread uproar online with customers announcing they will cancel their subscriptions and scrap their Woolworths mobile and insurance.
Woolworths customers say they are leaving the supermarket giant after they announced massive changes to its Everyday Rewards Extra subscription loyalty program
‘I cancelled all of it to end in July. Extra, and both insurances. The 10% online was the only reason I signed up,’ one wrote on TikTok.
‘Watch them change it back after everyone cancels their delivery unlimited and everyday extra,’ another wrote.
‘Are they not making enough money already? Seriously this is insane. People are beyond struggling,’ a third added.
Many users online said the change to their online shopping rewards would mean they have no option but to cancel their subscription
‘Definitely won’t be renewing. 10% can’t be used online – that’s literally how I get the groceries delivered,’ one person said.
‘Removing the online discount is a huge kick in the guts for the elderly and those who are disabled and unable to shop in store,’ a second added.
‘Well they just lost me with no more online or direct to boot orders being eligible for 10 per cent discount,’ a third wrote.
‘This is literally how I do my food shop. So… Reduced point incentive, increased annual fee, removing the way I can use the discount, that’s a no from me. Thanks for nothing Woolies.’
Others who live away from city centres said the supermarket giant has hit rural customers the hardest – as they rely on online shopping.
‘Way to isolate your rural customers there, Woolies. I live over an hour away from the nearest Woolies. They do delivery out here once a week,’ one person wrote.
Users online slammed the company’s decision to change their rewards program stating it is a prime example of corporate greed
‘So I always shop online and get it delivered. I think companies forget that not everybody lives in the capital cities,’ another added.
Joel Gibson, who provides money-saving hacks to his viewers, said Woolies is screwing its rewards program subscribers, and mobile and insurance customers.
‘Rethink your Woolies subscription,’ he said in a TikTok video
‘Ask yourself if it is still worth your hard-earned money.
‘If you are an online shopper the deal is a dud so you might want to think about switching.’
Mr Gibson also noted many customers would have taken up mobile and insurance plans with the supermarket giant due to its attached grocery discounts that have now been changed.
‘Their mobile and insurance customers are being screwed over,’ he said.
‘Possibly hundreds of thousands of people took up that service because there is a grocery discount attached to it and that’s the main reason they are with Woollies mobile.’
Users online slammed the company’s decision to change their rewards program stating it is a prime example of corporate greed.
In February, Woolworths posted a $907million profit for the first half of the 2022- 2023 financial year – a 14 per cent increase from the previous year.
In February, Woolworths posted a $907million profit for the first half of the 2022- 2023 financial year – a 14 per cent increase from the previous year
A spokesperson for Woolworths insisted to Daily Mail Australia that there are still many benefits for those who take up the subscription.
‘As we continue to invest in Everyday Extra and our broader Everyday Rewards program, we are making some changes to the pricing and benefits in the coming months.’
‘It’s been a year since we started to trial Everyday Extra and it’s been pleasing to see the value early subscribers have unlocked from the program, saving on average $30 a month.
‘From 1 July, Everyday Extra subscribers can still save up to $100 a month with monthly discounts shopping across Woolworths and BIG W, double Everyday Rewards points on their everyday shopping and Extra Perks including free products’.
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Read more at DailyMail.co.uk