The world of eCommerce is constantly changing and evolving. As consumers continue to shift their spending habits online, the demand for digital marketing services has also grown exponentially.
Email marketing is one of the most impactful ways to grow your business by reaching a wider audience. It remains one of the most cost-effective and ROI-driven methods to attract new customers and drive sales.
Let’s take a look at some of the best practices used in eCommerce email marketing, arming you with everything you need to partner with an effective eCommerce email marketing agency today.
Introduction to eCommerce Email Marketing
Email marketing is one of the most effective marketing strategies used by businesses of all types, sizes, and industries.
According to a recent study, email remains among the top three digital marketing channels in terms of ROI. If you’re wondering why online retailers choose email marketing for their eCommerce business, that should answer all of your questions.
As an eCommerce business, you have many ways to engage with customers and drive sales. Email marketing allows you to connect with your customers regularly, while also providing you with an easy way to track your ROI.
That’s why email marketing is still relevant in the age of social media and instant messaging apps. Email is a proven way to build relationships with customers and keep them coming back, and it’s also a great way to introduce new products and services.
Make the Most of Email Marketing
The beauty of email marketing is that it’s an easy way to stay in touch with your customers and drive repeat sales. With email marketing, you can send out regular emails to a list of customers and potential customers.
You can use these emails to promote new products, inform customers about new services, or provide helpful tips and advice.
With email marketing, you have the opportunity to build a lasting relationship with your customers. It’s important to remember not to overdo it, though. While regular communication can help keep your customers engaged, it’s also important not to annoy them.
Limit the frequency of your emails, and make sure each message has value for your customers.
Keep Up With Email Marketing Trends
While email continues to offer eCommerce businesses big returns, it is important to keep up with the changing trends. There have been many developments and changes in the industry and you don’t want to fall behind.
Here are some of the ways the landscape of the marketing industry must impact your approach:
Privacy-Proofing: With tightening restrictions on third-party cookies and Apple’s mail privacy protection, it’s no longer guaranteed you’ll be able to tell when, where, or by whom your emails are being opened.
Analytic Priorities: One of the traditional measures for your email marketing’s effectiveness has been the open rate. But if you can’t get an accurate figure, how will you measure success?
Personalization Is Expected: Your subscribers have become accustomed to that extra personal touch. They want more customization than just inputting their name.
Increased email list segmentation or applying behavioral and demographic research to your emails will boost your campaign.
Integration: You’ll get more value out of your email campaigns when you combine them with your other marketing strategies. Offering a shared experience across your marketing channels provides your audience with the seamless experience they expect.
And you’ll stand out if you incorporate accelerated mobile pages (AMP).
Use FOMO Wisely: The Fear of Missing Out, or FOMO, is a method to encourage your readers to buy now. With email, you can even use countdown timers or scratch cards to help increase conversions.
Send Behavioral Email Alerts
Behavioral email alerts are triggered email messages that are sent based on customer behavior.
If a customer places an item in their shopping cart but doesn’t complete the purchase, you might want to reach out with an email encouraging the customer to finish their purchase.
If a customer hasn’t visited your store in a few days, you might want to send an email reminding them about your products and services.
Behavioral email alerts have become increasingly common in eCommerce marketing. Email marketing tools such as Mailchimp, Hubspot, and Campaign Monitor have built-in functionality that makes it easy to send these types of automated messages.
Headed to Market
eCommerce email marketing is one of the most effective ways to grow your business by reaching a wider audience. It’s among the most cost effective and ROI-driven ways to attract new customers and drive sales.
With regular emails, you can inform your customers about new products and services or provide helpful tips and advice.
And all while building stronger customer relationships. But remember that email marketing isn’t one size fits all. Your marketing agency will tailor your emails based on your audience, and make sure each message has value for your customers.