People say there’s no such thing as too much success. While that could be true, it can be intimidating for business owners when they take off fast. The last thing anyone wants to do is lose progress or customers simply because they aren’t prepared to handle a quickly moving brand. For this reason, it’s important to understand scaling. A way to ensure future consistent revenue after a big burst, the most successful brands and their masterminds understand how to scale. If you’re a new business owner and your brand has taken off, and you aren’t sure how to scale it back, read on.
Retaining Customers and Software
The number one thing to scaling a brand is keeping focused on the customers you already have. The goal should be to maintain more than eighty percent of your customers while adding twenty percent as you go. To do this, you’ll need to understand every end of your business from beginning to end so you can know where to make changes, productivity, and cost-saving decisions.
For example, SAP CPQ integration is a place that focuses on the needs of manufacturers. Whether your business is wholesale or you are one of many middlemen, you’ll want to understand how your product makes it from factories to customers’ hands. Maybe you run a subscription box company. Understanding the manufacturer’s needs, for example, will help you to negotiate better pricing that will ultimately trickle down to lower costs for both you and your customers. Remember, the key to scaling a solid brand is keeping those customers happy, so you get the repeat orders. A CPQ solution could help you.
Repeat Orders and Technology
Maybe you sell wood entry doors, and most of your customers are general contractors and carpenters. Providing your sales reps with the best choices and education around things like natural light and how it flows into a home, types of wood, and costs will be important. Using an SAP sales cloud to track sales but also manage workflow will be important too. In making accurate quotes, your employees will need to be armed with tools on the latest costs for steel doors or be informed of warranty changes. Having that backup productivity partner and a sales cloud will untangle the time it takes to research more complex products.
In short, to increase productivity, you’ll need to consider technology doing the work for you. Instead of having sales reps take time away to research or call for answers to customer questions, you’ll want that information easily found and stored in common clouds. Moving quickly and making good use of customer data, and coming through to meet customer expectations is what will keep your cash flow and customer satisfaction moving right along efficiently.
Hiring Smart
Another key to scaling a brand is hiring people who are product-minded. This will help in retaining customers and getting those repeat orders. The great news here is that the world is going more and more remote. Because of this, you don’t have to stick just to local employees but can expand your search across the globe. There’s likely no way around hiring as your brand continues to grow, so making the most of job platforms and taking the time for extensive interviews is likely the best way to go. Look for people with attention to detail who understand your market from start to finish. They could be instrumental in helping you scale your brand as you go.
A well known and successful brand is a good problem to have. By focusing on customer needs and product delivery, you’ll hold on to the customers you have. Attention to detail, a good staff, and sticking to your original plan will go a long way in helping scale your brand and for your business to continue to thrive in the future.