The world wide web is bombarded by contents every day, every hour, every minute.

Just when you finished reading a 500-word article, two or more articles are posted from other sites.

And yet, even with this onslaught, we are still encouraged to create high-quality content. This way, we can stand out from the crowd and in front of our targeted audience.

But, how exactly does one create quality content?

  1. Interesting Topics

Your content idea(s) shall determine whether your content will be wow or meh. When you develop a great idea for your content, your audience will take it all in and even help in spreading it for you.

So, how do you obtain the right content ideas?

You can check out your competitors’ sites and see the kind of content working for them. Or you can use tools like BuzzSumo to see what’s trending and popular on any website of your choice. You can also join communities and social groups to see you’re your audience or other people are talking about.

Whatever route you choose, you will likely have lots of ideas that you can save for posting on later dates on your editorial calendar.

  1. Serious Research

Once you have a topic in mind, it is time to do some serious research. I repeat, serious research.

And it does not matter whether the content that you are creating is audio, visual, or written—research needs to be taken seriously.

Research can help improve an already existing content that you found. Furthermore, it shall help you deliver factual and reliable content to your audience, making your trustworthy and an authority in your niche.

  1. Strong Headlines

A powerful headline sparks interest and curiosity, inviting readers in. As a matter of fact, statistics revealed that 80 percent of people will read the headlines and only 20 percent of those people will eventually read the rest of the content.

And that’s why headlines are important as the post or article itself.

So, make sure to take your time in creating your headlines. If possible, make several headlines and choose one which you think is best. Remember, headlines are the first thing that people see and are a major basis if they will read your whole article or not.

  1. Engaging Body

Now, it is time to write the body of your content.

An engaged audience hangs on to every word of your content and takes in all that you say or write. However, in order to get an engaged audience, you need to make engaging content. And it all starts with your writing style.

  • A Promising Intro

Other than the headline itself, most people will read the first few sentences and see if the post is indeed worth reading. Thus, you also need to carefully shape your intro. Tell users why they should care about our content and what you will be discussing. Create a killer intro that makes them want to read it down to the last word.

  • Stories

People just love stories. So, try to use an anecdote in your intro or have a story placed into your blog post. Stories make it easier to clarify points. So, whenever possible, add stories to your content in order to make them more engaging.

  • Different Content Forms

Whatever you are writing about, make sure to add other forms of content—images, videos, infographics, emojis, charts, and more— whenever possible to add value. No one wants to look at a sea of text unless you are writing a novel.

  1. Proofread

You did your research and poured you are all into a killer content and you’re still not done.

Nope. Sorry.

It is time to proofread. Was it “your” or “you’re”? Don’t want those mistakes messing up your reliability and reputation.

So, make sure to read it from the top to bottom and spot those errors. Fortunately, there are some book writing applications with built-in proofreading and correction tools for your convenience. If those are not enough, there are reliable tools out there like Grammarly to help you out.