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YouTube announces paid memberships to help creators earn more money

It’s about to get a lot easier for YouTube creators to make money off of their videos.

YouTube is expanding a feature called Channel Memberships, where users pay a monthly subscription fee of $5 to get access to unique badges and custom emoji, as well as perks laid out by YouTube creators, like live streams, videos and shoutouts. 

Previously, Memberships were restricted to gaming accounts, but now YouTube is expanding it so that channels with 100,000 or more subscribers can take part too, according to the firm.

YouTube is expanding a feature called Channel Memberships, where users pay a monthly subscription fee of $5 to get access to unique badges, live streams and custom emoji

The feature is similar to those available on streaming site Twitch and Patreon, a membership platform that lets users donate to creators. 

YouTube unveiled the new Channel Memberships tool, among a slew of other new features, at its annual VidCon conference, which is hosted at the Anaheim Convention Center in California. 

‘The number of creators earning five figures a year is up by 35 percent and the number of creators earning six figures is up by 40 percent,’ Niel Mohan, YouTube’s chief product officer, said in a blog post. 

‘As in previous years, the vast majority of the revenue is coming from our advertising partners’ 

‘We’ll continue investing here, but we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible,’ he added. 

YouTubers can also display merchandise from related brands underneath their videos so that if they show off a particular item, viewers can see how much it costs and buy it. 

YouTube unveiled the new Channel Memberships tool, among a slew of other new features, at its annual VidCon conference

VidCon is hosted each year at the Anaheim Convention Center in California

YouTube unveiled the new Channel Memberships tool, among a slew of other new features, at its annual VidCon conference, which is hosted at the Anaheim Convention Center in California

In addition to Memberships, YouTube is also letting channels sell merchandise directly from their channels. 

Previously, users would have to link out to third-party websites where fans could view and purchase merch like t-shirts, pillows and other items. 

YouTube is working with custom merchandise firm Teespring to integrate merchandise into the site. 

The firm says the merchandise tool is available on YouTube starting this week.

‘We plan to bring even more merchandising partners and creators in soon,’ Mohan explained.

However, the feature is only available for US-based creators that have over 10,000 subscribers. 

YouTubers can also display merchandise from related brands underneath their videos so that if they show off a particular item, viewers can see how much it costs and buy it

YouTubers can also display merchandise from related brands underneath their videos so that if they show off a particular item, viewers can see how much it costs and buy it

YOUTUBE IN NUMBERS 

The first YouTube video was uploaded to the site on April 23, 2005.

80% of YouTube’s views are from outside of the U.S.

More than half of YouTube views come from mobile devices

You can navigate YouTube in a total of 76 different language

Google paid $1.65 billion for YouTube in November of 2006.

YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. 

It now has more than 1.5 billion users logging into the site every month

And users are spending over an hour each day watching videos on mobile devices alone. 

Another new tool being launched, called Premieres, will give channels more ways to drum up interest among their fanbase.

YouTubers can now hype up certain videos using Premieres, which creates a landing page for an upcoming live video where fans can talk in the chat before it’s released. 

There, channels can take advantage of Super Chat, which allows users to purchase messages that stand out, on regular YouTube uploads, as well as other membership tools that were only available on live videos. 

Landing pages will feature a countdown clock to when the video will premiere.

‘When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat,’ Mohan said.

YouTubers can now hype up certain videos using Premieres, which creates a landing page for an upcoming live video where fans can talk in the chat before it's released.

Landing pages will feature a countdown clock to when the video will premiere

YouTubers can now hype up certain videos using Premieres, which creates a landing page for an upcoming live video where fans can talk in the chat before it’s released.

‘It’s as if a creator’s entire community is in one theater together watching their latest upload.’

As with the other announcements, Premieres will only be available for channels with at least 100,000 subscribers that are part of the YouTube Partner Program.   

The announcements come almost a year after YouTube faced criticism from content creators about its monetization policies. 

YouTube recently raised its monetization threshold to accounts with 10,000 channel views, which received backlash from smaller account-holders, who argued that it would make it harder for them to earn money. 



Read more at DailyMail.co.uk